Safeguarding the rights and interests of net purchasers and constructing the system level vigorously

I am the first agent of the lawsuit on consumer rights, is in the late 90, the "elimination Law" soon after implementation. There is a consumer in Beijing a shopping mall to buy a pair of shoes with quality problems, want to return, and the merchant disputes, by the mall security beatings. Through this matter, I realized, the merchant and the consumer grasps the commodity information extremely asymmetrical, once has the dispute, the consumer rights protection is very difficult.

With the development of the Internet, the new consumption mode appears, the off-site consumption, such as online consumer disputes increase. In the field of online shopping, this kind of information asymmetry also exists massively. To fully protect the legitimate rights and interests of consumers, I propose to give some consumers of off-site shopping a certain period of probation to try to balance the information asymmetry between consumers and operators.

2011, the National Association of Consumer Associations to receive complaints of sales services, and online shopping, television shopping and other media shopping related complaints are relatively large, and the difficulty is relatively larger.

For consumers, online shopping rights protection is a key issue. Now there is a real-name registration, in line with the industry and commerce registered to the industrial and commercial registration, not in line with the industry and commerce registration will allow the occurrence of shopping (services) trading consumers understand, although I do not know who he is, but he is true, once encountered in consumer disputes can be traced.

One of the salient features of online shopping is the trans-regional nature, which is of course a good thing for the operators, but a potential problem for consumers. Because the place where the shopping site is registered, the consumer doesn't know, he just sees it on the Internet. For example, you bought a website in Beijing, in the event of a dispute, the rights of the time can not be regional linkage. In fact, these content in the previous regulations have provisions, but the actual operation is very difficult. You may buy something cheap, dozens of dollars, but the cost of your solution is quite high, you can not protect the interests of a piece of money to spend 1000 yuan.

This is also my help consumer rights in the process of a confusion, due to the imperfect laws and regulations, many consumers have been consumed by the abuse, but it is difficult to defend rights.

In addition, online shopping inside the false propaganda, misleading consumption, how to standardize these problems? Group buying is usually the first to pay after consumption, in this case how to avoid consumer rights and interests damage? Also, online shopping you want to invoice is your legitimate right, but for an invoice to report, you tired? Are you going to fight a lawsuit? There are also some enterprises involved in monopoly, restricting the choice of consumers, and even malicious kidnapping in the competition of consumer interests, then, how to restrain these enterprises is also a problem.

Therefore, we should vigorously build from the system level, through the system supervision, to restrain the integrity of enterprises, so that consumers can be happy to consume. All these need to be regulated by relevant departments according to relevant legal provisions. For example, the net purchase of the operating entity set up a margin system, but also to consumers should have the right to regret.

In view of the situation that the rights and interests of not specific consumers are damaged and the operators ' illegal cost is low, I propose to give the consumer protection organizations the main qualification for litigation, so that the consumer protection organizations can sue the illegal operators on behalf of the injured consumers, thus better protect the legitimate rights and interests of the consumers who are

In advocating enterprises in accordance with the relevant provisions of the law, and consumer consultation and other ways to resolve disputes, I also suggest that they can tilt to consumers, responsible for consumers, good faith treatment of consumers is wise.

Moreover, the light legislation is not enough, in the current lack of credibility in the network environment, how to standardize and management is very important, the key lies in implementation. Safeguarding the legitimate rights and interests of consumers is the common responsibility of the whole society, all departments should strictly comply with the law, mutual cooperation, and jointly maintain our network environment. (Chu Baochang, head of the China Consumer Association Law Group: Network leader)