Sai Fu sheep East: Every guest has enough time to let the VC wait

Absrtact: 7 years ago to sell a shirt to start every guest this time to return to the original point, to a shirt as the theme, borrow 2014 new product launch. Every guest CEO aged (Micro Bo) in the press conference issued harsh, said that every customer does not do things well will be thunder hack. It was like

7 years ago to sell a shirt to start a guest this time to return to the original point, to "a shirt" as the theme, borrow 2014 new product launch. Every guest CEO aged (Micro Bo) in the press conference issued harsh, said that every customer does not do things well will be thunder hack.

The old statement is like an incentive to all guest employees, more like a guarantee to investors. In a press conference that resembles selling a mobile phone, a black T-shirt looks like jobs in the clothing industry.

In this "a shirt" as the theme of the Conference, not only to a lot of the old staff, but also to a group of guests in every crisis when the force to survive the investors, soft silver race rich partner sheep East will appear on the scene of the force quite aged.

Sheep east to Tencent Technology, where the biggest mistake is the product to do too much, and did not do the ultimate, now every customer the most important thing is to start again, focus on doing things, and strive to obtain consumer recognition.

There are several reasons why investors still have confidence in every guest after many falls. Sheep East said, first of all, in China to create a brand is not easy, will go unnecessary, where the guests encountered the problem every customer management and shareholders know, where customers also to the consumer apology, but know and take measures to save is not the same thing, until then all the guests are really vigilant.

Secondly, every guest makes mistakes is related to the whole environment, is the industry's collective misjudgment, we ignore the most basic reason. Where a similar problem arises, a lot of tuition fees have been paid. The key to every customer can be reformed, consumers give Fank a second chance.

Sheep East that today's China has a big problem, is the lack of national brands, whether the media, entrepreneurs, investors should publicize one thing, China must make a brand, after all, using foreign brands is a sad thing.

At the beginning of this year, once the plight of the visitors to the total amount of more than 100 million U.S. dollars, this round of financing by the Millet Chairman and CEO Lei (Micro Bo), IDG, joint venture source, its, qiming, Temasek, Citic, De Tong and other shareholders are involved.

At that time, the company has just relocated to the village, with as many as 20% layoffs, but also caught in the supplier's debt collection storm. Where the help of the guest investors, is not helpless "aid sleepy", but also lei to the aged personal friendship "care".

However, investors can not be tolerant of all the guests and old, sheep East also admits that the rich also need to quit, but he stressed that, despite the difficulty, but the rich to every customer has the patience of long-term hold, where customers have enough time to allow investors to wait.

The following is an interview with the soft silver race rich partner sheep Dong Record:

Tencent technology: I have talked to some CEOs before, they feel that the original brand wearing a very glorious, then feel embarrassed to wear onto the street. You have been very supportive of every guest, what is the reason for you to maintain so much confidence in every guest?

Sheep East: To create a brand in China is not easy, a brand will go unnecessary. Where the CEO of old said the rapid expansion of the SKU, including quality problems, in fact, management and shareholders know that every customer in the past few years to the consumer apologized, indeed the quality is not high enough. But knowing and not taking measures, we are not really so vigilant, so pragmatic, seems to have failed.

This era is sometimes very crazy, radical expansion of the brain when the fever, it can be said to be a collective miscalculation, we put the most basic reason ignored. The most basic reason not to seize, not strictly abide by, is very should not happen, but also often happen.

For example, when we go to school, we should learn this principle and then go to the exam, but many students do not learn through the principle of the problem. These basic principles are also encountered every day, where guests may also have a problem, pay a lot of tuition.

Today, consumers in China, including visitors, if they really invest a lot, repent to do these things, to be able to regain a high quality image, and then shape the Chinese brand, there is the era of brand, can lead the trend of the brand, of course, is the best thing, this thing must be the board of directors, consumers are also good to all the visitors a second chance, See if he can really catch.

Tencent Technology: The beginning of this year where the guest investors to 100 million U.S. dollars, and then the wind up for sale, from today's press conference has a large half year time. What do you think of every guest's performance today?

Sheep East: We feel that every guest focus down to do some of the most basic products, in fact, it is necessary to do. At the beginning can not do too much, and to the basic paragraph to achieve the ultimate, do too much and the product did not achieve the ultimate, is a very large customer before the reasons, all the guests are still doing their best to do, the core is that consumers agree that the most important consumer identity.

Tencent Science and Technology: you personally also mentioned a matter, VC investment Enterprise is a time limit, the race rich investment every guest so many years, the future to Fank still have how long time patience?

Sheep East: We as the manager of funds, not in the investment of their own money, in fact, is the regulator of funds, in the investment period is certainly limited, this is limited by the industry rules. I am also very patient to hold it for a long time, but it is a difficult task to pass the collective agreement of our whole investor. Every guest has enough time to let us wait.

There are also things that you don't wait for, and the rush to go public will make the company more problematic, and it could be worse. Van Gogh has a history of listing windows, no IPO, and today it's a little sour grape mechanism. Now is not the upside to say if every guest at the time of the listing, the question of the customer after the listing, is not better than today, or perhaps.

Tencent Science and Technology: specifically, the game rich investors should have 4-5 years, every customer from the establishment of the 07 to now also to seven years of time, the rich is not to the time to withdraw?

Sheep East: Our fund is more than 10 years, there is a waiting period, but also can wait, most of the dollar fund years are similar.

Tencent Technology: Its also invested 58 with the city, 58 with the city initially not optimistic, from last year's listing to the highest time of 58 dollars a share, Tencent also has a strategic stake in 58 with the city, you see it is very good performance. How do you look at the city of 58?

Sheep East: 58 The same city is also my main investment projects, 58 of the city itself needs in fact, even seven or eight years ago is very easy to see, is the newspaper classified ads to the Internet. Then slowly into the life service, then classified advertising is life services, is a small service industry in the newspaper advertising. Most of the demand for life is local, and one spends 80% on the local, with only 20% of the cost of the world or national brands being spent in different places.

Just the Internet to the service more flat, mobile phone and let the Internet into life, go more direct, faster. Said 58 with the city standing in the tuyere or downwind, the trend is good, the development is relatively fast. 58 the speed of the same city is actually improved in the past two or three years, perhaps because of the cumulative effect.

Then again, I think every customer's market is still huge, we said today 1291 shirts, sounds very cheap, but today a mobile phone only how much money today, a lot of wearable equipment, electrical products are not expensive. and shirts, canvas shoes, t-shirts, jeans, the amount of these things are huge. If you can really set up a brand here, once the company embarked on a formal, investors are very clear to see. The richest man in many countries is a garment.

I think as the media, entrepreneurs, investors should publicize one thing, China must make a brand. The fact that Chinese people are using foreign brands is a sad thing in itself.

Tencent technology: I said more directly, every customer's shirt sold very well, but I wear a van shirt, you wear a fan's shirt, we also wear a white shirt, two people together not embarrassed?

Sheep East: Two people wear Uniqlo in fact will be embarrassed, but the shirt itself is not so strong trademark feeling, awkward degree is not high. Women care about the bag, men care about two things, one is the car is a table.

The shirt is not so embarrassed, two people wear white shirts this is not so embarrassing, the two women wearing a same table is not so embarrassing, two men have taken an IBM computer bag is not so embarrassing. But the two women took the same bag and it was awkward. Two men wearing a watch, immediately will PK, your watch how.

Tencent technology: Before we see you vote van 100 million dollars, think the price is very high, how come down this year to find a lot of money in the market, the Internet investment 100 million U.S. dollars everywhere, this is why?

Sheep East: There is a concept called VC stock market. VC this thing more and more transparent, the company through the Internet publicity, investors, companies are easy to find each other. A bit like buying shares, today you buy a stock, it is easy to buy, no one to stop you, I go to buy, Buffett also go to buy, we can buy, not because Buffett is Buffett can buy, I can not buy.

This is the performance of a stock market. The performance of the stock market may be VC this industry just saw, its information is very transparent, very flat, there are many people into the money, in fact, the process of financial money is also relatively flat.

When the operation is simple, everyone's trading more active, active later there are a lot of beginners in the inside, there are many practitioners in the longer period of time in the inside. There are a variety of different investment styles have, a bit like the stock market, some people fry short-term, someone long-term hold, some are investment growth type, some people are quantitative model to fry stocks.

When these requirements are released at the same time, the stock can only go up, I dare not say that there is a bubble today, I do not dare to say that today everyone is crazy, many companies are overvalued valuation.

I believe that today's market will not be able to maintain the day of our withdrawal. The companies that have just voted today cannot be a smooth sailing up the road, valuations and development rates will be adjusted.