SAIC will be online O2O platform car Network

March 27 News, Shanghai Automotive Group Co., Ltd. ("SAIC") will be on the Friday on the launch of its car O2O platform, "Car network."

Car Network is the first O2O E-commerce platform built by SAIC, which will rely on the major brands and thousands of distributors of Shanghai Automotive Group to provide one-stop solution for customers. At present, the car to enjoy the network is still in the warm-up stage, the information displayed on the website only for C-code car-buying activities and dealer service tools "car best-selling" introduction.

To tie in with the March 28 car online, SAIC has done a series of promotional activities to allow customers to experience the O2O purchase process in advance. According to the website instructions, consumers need to first in the online order, and pay a deposit of 499 yuan, then you can go to the dealer's delivery.

With the gradual rejuvenation and Internet of car buyers, auto sales also need to be liberated from the traditional way of selling to cater for more young people. According to the data released by SAIC, SAIC sold 5.106 million vehicles in 2013, an increase of 13.7% per cent year-on-year. In the internet age, trying new marketing models has become a common strategy for every enterprise to innovate, and SAIC is trying to capture the minds of Internet users in a more determined way.

For SAIC, the purpose of the car network is very clear, that is, the group's 2000 dealers, four major passenger vehicle enterprises and the eight passenger cars brand moved to the online platform.

However, if the future of automobile electric power manufacturers will be able to develop, it is bound to the 4S shop under the impact. It is well known that 4S stores include whole vehicle sales (Sale), spare parts (sparepart), after-sale Service (service), information feedback (Survey)

Four services. If this part of the sale into the online, then it is likely that the 4S store will become 3S (Sparepart, Service, Survey) shop.

However, how to deal with the distribution of benefits on line sales and offline services, whether the offline shops will be willing to become the service side of the online vehicle platform, these are the problems that continue to be considered.

In addition, as an open platform for automotive O2O, SAIC also provides a digital solution for dealers who will soon be in the car-sharing network. Car-selling is a car-sharing network for car dealers to provide an integrated cloud platform, mainly provide network marketing and customer relationship management and other related services. To achieve online marketing, digital support (dealer ipad applications), Customer lifecycle management as the main features, to help car dealers better upgrade the digital operation capabilities.

In addition to SAIC kill into the field of electricity, the recent Shanghai Volkswagen car and Su Ning reached a strategic cooperation agreement to the third party merchant identity into the Suningyun Taiwan, North Steam New Energy and Jingdong Mall to form a cooperation, automotive electric business has gradually formed a trend.