Sales innovation high room or lift up the index tide

Every reporter Yang Yiqiang from Shanghai, following the April Shimao Real Estate announced that the annual sales target will be raised to 17 billion yuan, the other real estate giants are also eager to. June 17, Greentown China Vice Chairman and chief Executive Officer Shou, after attending the Greentown shareholder meeting, said that consideration will be raised to more than 25 billion yuan for the full-year sales target.　　It is understood that as of June 16, Greentown has achieved contract and agreement sales of 17.3 billion yuan. Guangzhou Evergrande Property, which has always been cautious, has also ambitions since its best performance this year.　　Yesterday, Guangzhou Heng Earth production insiders revealed that the company's first half of the sales have been nearly billion, to complete the year 23.8 billion yuan sales target has no problem, it is possible to raise the sales target announced before. Chen, deputy Dean of China House Index Research Institute, said that after the unexpected harvest in the one or two quarter of the sales success, the housing enterprises are bound to adjust their sales targets according to their different conditions.　　It may be just the beginning for the housing companies to raise their sales targets. Previously, some project marketing managers privately stated that this year's sales and sales area indicators unchanged, but the sales price and sales profit must increase, which is the group's own requirements.　　Others want to sell more homes, digest more inventory and get higher sales. Chen said that each company's own situation is different, the choice of strategy is also different. He advises companies to take advantage of the current financing and financing. "Although the property market is in good condition, there is still considerable uncertainty in the future, so developers should be optimistic while still anticipating possible changes in the future market."