Sales of apparel goods reached 44.5 billion yuan in the 2 quarter, according to the report

Sina Science and technology news October 20 morning, the Chinese E-commerce Research Center released today, "2011 China Apparel Industry E-commerce Application Report", the report shows that the 2nd quarter of 2011, China's online retail market transaction size reached 192.4 billion yuan; among them, clothing goods sales reached 44.5 billion yuan, the chain growth of 8　　%, an increase of 68.9%. Lei, director of China e-commerce Research Center, said through the report that there is a "natural advantage" in the apparel industry: reducing costs and increasing efficiency to gain profits.　　Fashion changes require apparel companies to track market conditions in real time, foresee changes in customer demand, and quickly respond to customer requirements; e-commerce, through the survey of users ' interest and the collection of customer feedback information, is precisely for the enterprise to achieve this goal provides a low-cost technical means. At present, there are many main problems in the apparel industry, such as in the integrated consumer retail area, the main problem is that enterprises and brand suppliers of channel expansion costs. For the network brand retailer, the main problem is that the commodity line is single and the promotion cost is huge. For the traditional brand network retailer, the problem manifests in the single brand, the channel construction and the operation cost is high.　　For vertical retailers, the main problem is that the promotion cost is huge and the gross profit is very low. Traditional brand apparel enterprises accelerated the pace of E-commerce, currently only Taobao on more than 5,000 traditional clothing enterprises through different forms of online marketing.　　According to China's E-commerce Research Center data monitoring, more than 75% of the brand apparel enterprises "NET." For the current problems faced by traditional garment enterprises, China Electronic Commerce Research Center, a special researcher, China Apparel Network CEO Chen to give several major countermeasures, the first to engage in electrical business enterprises to do "pay tuition" preparation, enterprises should be as far as possible to avoid "conflict" with existing channels, the development of independent "network brand"; Enterprises should attach importance to the operation　　, technology and other talent input, and then pay attention to the division of labor and outsourcing, should not "package" their own dry, and finally do the electrical business from "extensive" to "precision" transition.　　The report points out that the gap between Chinese and foreign e-commerce is mainly manifested in the following aspects: insufficient integration of information system, urgent need to strengthen personnel training work, lack of industry standards and norms, serious shortage of enterprise informatization funds, and the enthusiasm of enterprises to participate in E-commerce. On the development of E-commerce in China's apparel industry, Chen said, for netizens, the main is to identify E-commerce site authenticity and integrity, while paying attention to their own security; clothing enterprises, especially small and medium-sized enterprises should seize the opportunity to take the initiative to carry out E-commerce, Small and medium-sized enterprises can generally first by business-to-business or consumer to carry out the application of electronic commerce, and E-commerce services enterprises should be turned to "precision" development, the user to provide professional personalized service. (Lin) to share: