Sales promotion will be required to record price war or convergence next year

In the background of the public opinion of the network information strengthening supervision, the promotion record of the electric business website is also put on the agenda by the relevant departments. And once implemented, the main revenue driven by the promotional campaign for domestic electricity dealers next year in the price war or some "convergence."


　　


recently, the Beijing Municipal Bureau of Commerce and Industry, Beijing Business Committee and the Association of Electric Dealers in China convened 44 electric dealers website signed the "Network retail business to enhance customer service proposal." It stipulates that the electronic business site should bear the consumer "three packs" service, the initiative to consumers to issue consumer vouchers or documents to ensure the authenticity of information, price accuracy, do not make false promotional commitments such as 8.


　　


In addition, the electrical business site needs to designate a person responsible for coordinating the resolution of 12315 of complaints, to consumers of goods or service quality inquiries within 4 hours to respond to the working hours of the complaint response not more than 2 hours, the non-working time complaints response not more than 12 hours.


　　


in particular, the electronic Commerce website Large-scale promotion, the shop celebrates the activity to be prior to the Business department to record, and sets up the complete customer service emergency handling plan.


　　


The above "initiative" is mainly aimed at operators in Beijing operating services, but not mandatory implementation.


　　


a Beijing electric business association personage to "the first financial daily" said, along with 2012 the electricity merchant price war intensified, as well as the 8 15 electricity merchant price war reflected all sorts of problems, the management department also will pass more market management means to replace the former administrative means, to standardize the market.


　　


this year 8 15 electricity prices after the war, the National Development and Reform Commission price supervision and inspection and antitrust Bureau of Jingdong Mall, Su Ning, Gome's electric dealers launched an investigation, and found that the three parties have different degrees of fictitious original price, promotional items are facing no goods and other acts. After investigation, Su Ning, Gome's electric business and Jingdong have been rectification.


　　


Beijing City Trade and Industry Bureau 12315 complaints provided data show that in 2012, the center has received online shopping consumer complaints nearly 25,649, accounting for 52.3% of total complaints, up from the same period last year 186%. According to the Ministry of Commerce forecast, by 2015, the domestic network retail trade will reach 3 trillion yuan, accounting for domestic social consumer goods retail total of 9%. Therefore, the above people think, standardize the network retail market environment is more necessary.





, a person who declined to be named, told the newspaper, the electricity business site in the price promotion, modify the price phenomenon often occurs, and even some of the electric dealer's website will hire university interns in the price of wartime manual changes and upload commodity prices. Therefore, the industry often occurs some goods 0 yuan or 1 yuan to sell "Oolong" event.


　　


according to the source, the content of the initiative may not become a mandatory administrative provision, and the operating costs of the website will undoubtedly rise sharply if the relevant requirements of the initiative are to be strictly followed.


　　


at present, most of the domestic electric business site is in a loss phase, some small and medium-sized vertical electric companies to avoid tax, and even the provision of commodity bills, and even some large electrical appliances such as platform, its "three packs" service is also from the upstream of the home appliance manufacturers to directly provide.


　　


and promotion of the record, it will undoubtedly increase the electric Company's various formalities and operating burden, to the current price promotion for the main revenue pull, and the user propaganda of the domestic electricity business.


　　


billion Power editor Jia Pengrei told reporters that after 2012 years of frequent price wars, consumer sensitivity to the price has declined, the electricity business needs to return to tap the old customer potential, improve customer unit price and repurchase rate. He predicts that in the next year, the electricity sales promotion price war is still the main body, but the effect will gradually decline.