Salesforce 689 million dollars to buy social media marketing platform

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Sina Science and technology news Beijing time of June 4, the CRM software service provider Salesforce.com announced today that it has signed a final agreement with Buddy Media, the world's leading social media marketing platform, to buy Buddy media with 689 million of dollars in cash and shares.

In this 689 million-dollar fee, cash accounts for $467 million, stocks account for 184 million dollars, and 38 million dollars for Salesforce.com and restricted stock units (RSU).

Buddy Media was created in 2007 to help companies create, manage, and track marketing campaigns on Facebook, Twitter, LinkedIn, Google + and other social networks, YouTube and other video sites and search. Buddy Media has more than 1000 corporate customers, including HP (Weibo), Mattel (Mattel) and Ford and other big companies.

Buddy Media had previously received about $90 million trillion in venture capital, with early investors including Facebook investor Thiel Peter Thiel and Zynga founder Mark Ping Cass (Mark Pincus).

Recently, Salesforce.com in the social field of mergers and acquisitions. Last year, Radian6, a social media data-monitoring firm, bought social-software products such as chatter, Rypple, Stypi and Jigsaw.

Salesforce.com expects the deal to be completed in the fourth quarter of this year (the second quarter), which is expected to bring the company $20 million to $25 million trillion in fiscal 2013.