Salesforce failed to integrate two acquired social marketing sites

Source: Internet
Author: User

Beijing Time October 25 news, according to foreign http://www.aliyun.com/zixun/aggregation/31646.html "> Media reports, Salesforce.com, the US Enterprise cloud computing and online software service provider, had previously spent heavily on two social media and marketing sites, but the integration of the two companies had not been successful.

The two companies that were bought were Radian6 and Buddy media. The former reportedly is firing nearly hundreds of employees. The latter's latest regulatory documents show a loss of $20 million trillion in the first half of the year.

In 2010, Salesforce.com spent $326 million to buy Radian6, a 700 million-dollar acquisition earlier this year Buddy Media,salesforce.com hopes to integrate the social marketing business of both sides into its own enterprise cloud computing ecosystem.

But the news of layoffs and losses has raised questions about the progress of Salesforce.com's acquisition consolidation.

(Responsible editor: The good of the Legacy)

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