Salesforce.com launches social marketing cloud services

The service is based on Salesforce.com's acquisition of Radian6 this year, and can help users keep track of their brands and products on social networks.

The RADIA6 platform, the company said in a statement, could help companies gather 150 million of social data from information sources, which currently supports 17 languages, including Polish and Turkish languages.

Social Insight is another selling point of the company's new marketing cloud, which can provide "smart" dashboards that filter and analyze data, which means that companies can extract a lot of relevant social data and information. In addition, it allows users to classify data by geographic location, population, and user's "idioms", in which text analysis can summarize what customers and users are concerned about.

The software can also help users focus on users who are constantly focused on their brands and take into account their Twitter followers and other social relationships. According to the company, Salesforce.com has cooperated with a large number of social service providers, including Klout, Opencalais and openamplify.

Perhaps the most important thing about the marketing cloud is the Radian6 Social Hub, which directs information from social networking sites to the appropriate sales or support staff within the company. For example, clients complaining about airline services on Twitter can be forwarded to the airline's marketing staff, who offer discounted airfares for comfort.

Salesforce.com also launched a Siteforce Web site built into a social marketing cloud. Siteforce uses a drag-and-drop writing system. With this service, the marketing department is able to create its own network-themed web sites without the help of IT departments.

Overall, the cloud service not only enhances Salesforce.com's position in marketing software, but also perpetuates its "social enterprise" product strategy. Currently, Salesforce.com is working with vendors such as Marketo and Silverpop to launch products that provide automated email marketing and lead generation services.

Rob Begg, vice president of Radian6 Marketing, said: "Such companies and methods will not disappear quickly." They are using social media to do more things. They are getting smarter about how to use email for marketing. ”

Salesforce.com says the social marketing cloud components will support separate sales separately. Radian6 monitoring price of 600 USD/month, the Social hub is currently a reduced version of the function, is expected to launch a full functional version next year, the price is 1200 USD/month.

Social Insight Service will be launched next month, Partner creator the lowest price of USD 60/month, Social Insight API has been listed, the lowest price of 5000 U.S. dollars/month.

Siteforce is now on the market. The company will launch its fast-start version by the end of December, at $9900 a year.

Salesforce.com also said in Wednesday that they would also launch a mobile version of their AppExchange application market. Mobile software is already available through AppExchange, but mobile users who are currently visiting the site will be able to obtain services and operating systems tailored to their customers ' devices.

At present, AppExchange Mobile has been on the shelves of more than 40 applications. Salesforce.com plans to release more details at the Cloudforce conference in New York in Wednesday.