Sam member online store cold chain distribution is afraid to face losses

Absrtact: In the big electric business enterprise for whether to start the high cost of cold chain distribution hesitate, the retail giant Wal-Mart announced that has been in Shenzhen and Guangzhou, the SAM member online store launched fresh chilled refrigeration distribution, and can achieve the day. According to the Beijing business newspaper reporter

At a time when large electric companies are hesitant to start a more expensive cold chain, Wal-Mart, the retail giant, announced that it had launched a fresh chilled storage distribution in Shenzhen and Guangzhou, and that it was able to achieve that date. According to the Beijing commercial News reporter understands, the commodity will pick up from the SAM member store, the third party logistics is responsible for the distribution. In the future, the model will also be replicated in Shanghai, Hangzhou and Suzhou. However, according to industry experts, in the current capacity, Sam's online store cold chain distribution is afraid to face losses.

Wal-Mart revealed on its official microblog that Sam's online store had upgraded its services, and that it had landed in Guangzhou for the first time after a cold chain distribution in Shenzhen.

Wal-Mart promised to send two times a day, a batch of time on the goods purchased. Consumers before 11 o'clock before the fastest 21 o'clock service before 20 o'clock, the order will be delivered before the next day 14:30. Service is currently available only in part of the area, and within two days of the fastest delivery. Freight, if only buy fruits, vegetables, homemade bread and eggs, such as room temperature transport fresh, the purchase amount of 299 yuan can be free shipping. If the need for cold chain distribution will be added 9 yuan/single. However, the above cold chain costs in the promotion period is exempt.

At present, the SAM member online store's cold chain distribution is by the third party logistics company undertakes. Shenzhen Express Co., Ltd. is responsible for the distribution of Shenzhen, Shanghai Vientiane Logistics company is responsible for the Guangzhou area. In the future, the company will also be responsible for the distribution of Sam's online stores in Shanghai, Suzhou and Hangzhou, according to a business manager of Shanghai Vientiane Logistics company.

In fact, the store as a line of logistics distribution centers abroad has been very common, this is the traditional retail compared to the advantages of the pure electricity quotient, because this model saves the cost of building or renting a logistics center. Metro, Tesco and Wal-Mart are based in the current stores for distribution. A professional cold chain distribution company responsible also said that the company has also done a period of time, in order to reduce costs, the company will be home with the supermarket distribution together to do.

However, the head of the said that the use of stores for distribution, although the cost is reduced, but due to refrigeration equipment and energy consumption problems, distribution prices are still higher than ordinary goods 20%-30%.

A logistics expert to Beijing business newspaper reporter calculate: if Guangzhou in accordance with the standard of 5 vehicles distribution, a car two distribution, the human cost, fuel costs, equipment costs, a car cost of daily conservatively estimated at 900 yuan. According to this calculation, Wal-Mart's distribution companies need to send 100-150 orders per vehicle to recover costs. But the business manager of Shanghai Vientiane Logistics company revealed that now their cooperation with Wal-Mart is still in the exploratory stage, and now a car can only distribute 20 orders a day. So at present, the distribution of Sam's online store is far from profitable.

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