Samsung Big transfusion, only the cable tide

It is reported that, as the former Samsung mobile phone record main hero, Samsung CEO and mobile business director Shen Zongjun, the first or will be dismissed. The 58-Year-old senior executive, who had won 5.8 million dollars in the peak of Samsung's mobile business, knew that it was the salary that Apple's CEO, Tim, couldn't have been.

The insider also said, fill in this vacancy or for Samsung Joint CEO, HA Division and television business Director Yunfugen. It is understood that on the one hand, Samsung wants Yunfugen to strengthen the control of the mobile business, in order to better deal with the increasingly fierce market competition, especially in response to China's smartphone manufacturers in the implementation of pressure, on the other hand, the HA division of the senior Airborne Mobile Department, Samsung also hopes to strengthen the mobile phone sector and the smart home sector integration, give full play to the value of the smarthings after the acquisition. Although the message has not yet been determined, insiders say Samsung is already "popular among the public".

In addition, Bang, the 62-year-old head of semiconductor and display panel business, a controversial senior leader, may not lose his job for the time being, and insiders say, "there is a greater likelihood of staying."

This is, Chengye, Xiao.

One side is more and more "red" earnings of anxiety--Q2 operating profit fell 25%, Q3 then continued to decline 59.7%, one side is the future of the leadership of the ability of concern-the core of Lee Kun-hee critically ill, his son stepped can be created by the outside doubt ... It can be said that the 2014 for Samsung, is quite a brutal year, and with the year-end close, high-level core shocks or is its frustration inevitable.

In fact, before 2013, Samsung has been using Bang as the core of the "star range" decision-making model, and March 2013, Samsung will be responsible for the Bang semiconductor and display panel business to the smartphone manufacturers, Shen Zongjun, Yunfugen with the support of the board of directors, gradually exposed, Samsung's top brass is beginning to show a three-inning trend. Samsung's explanation at the time was that the move would help decentralization and accountability to households, especially in strengthening business management of partners.

For the decision at the time, it seems that Samsung is indeed wise, Shenzong has played an important role in the development of the Samsung Note series and S series. However, insiders say, as the mobile phone sector has become more and more serious, Samsung executives believe that Shenzong is not enough to promote the new generation of flagship Galaxy S5, so that S5 sales worse.

It is reported that at the beginning of the sale, S5 's actual reserve is 20% less than expected, in which case Samsung thinks Shenzong is seriously mistaken, especially for potential demand, which eventually led to S5 's actual sales falling nearly 40% from previous forecasts, compared with 16 million in the S4 period. S5 only sold less than 12 million parts. In particular, Samsung's board was furious that S5 sales in China, the world's second-largest market, fell 50% more than expected.

In contrast, the former President of Southeast Asia, Gregory Lee, who is in charge of the main communications business in North America, has been endorsed by the top brass: In 2014 Samsung mobile phones in North America had a steady rise in sales of the previously relatively independent mobile and consumer electronics subsidies, as well as a restructuring of Samsung's software and services sector in North America, Hire former Disney video game Interactive division president John Pleasants to join, make up his own in the software field deficiencies. In this respect, the industry generally optimistic about this series of adjustments, still not this positive momentum will continue next year.

"Market competition is becoming more intense, but this is normal and a benign phenomenon." Unable to quickly adapt to the person, is eliminated is inevitable "

Mobile business decline aggravating, senior leaders exchange transfusion change, Samsung how to face such internal and internal challenges? Some netizens jokingly, these years Shenzong all earn also enough, fast wash to sleep. Is that all? Afraid of fear, with less than a few years, wash and sleep is not just Shenzong uniformity of people so simple.