Samsung China 3G Search profit point

"For now, the strategic position of the Chinese market is more important to Samsung than ever before."　　"At the end of June, Samsung Electronics CEO Li Runyu visited China, leaving Samsung Chinese management with a" hard word ". At this point, the global economic crisis for the "local market too small" Samsung, still Thorn.　　Samsung's net profit reached $462 million in January-March this year, though it quickly emerged from its fourth-quarter losses, but still plunged 72% from a year earlier.　　This is the Li Runyu of stepped's two-degree visit to China in his 13-month tenure. "Borrow power China 3G market hot spot, in China multi-level consumer electronics market full force."　　"This is a clear task for Samsung China's management," according to Samsung insiders. China's 3G Meso-Samsung Electronics in the first quarter of this year, "East Sunrise West Rain" phenomenon is quite obvious.　　In Samsung's main business segment, the LCD panel and semiconductor sector continued to operate poorly, the first quarter of this year, its semiconductor sector net loss of 650 billion won, liquid crystal display Department net loss of 310 billion won, and the same period last year, the two businesses won 193 billion won and 1 trillion won net profit respectively. and benefited from internal integration, its communications business, including mobile phone business, the first quarter net profit of about 940 billion won, an increase of 2%.　　Li Runyu The beginning of a large organizational restructuring of Samsung, mobile computing products and communications products merged into a business unit, thereby enhancing the integration of communications and PC products. "In China, the 3G business full gate, netbook and 4C convergence trend is strong, these will bring China's consumer electronics market new impetus and growth."　　"Samsung Chinese people said. "As a capital-intensive industry, the cost of the panel and semiconductor sector is huge, and the industrial environment is not showing a complete reversal of the decline."　　"For Samsung to target China's 3G market, a senior industry personage believes, like the basic semiconductor products, LCD panels such" core lifeline "business, Samsung is not to introduce the domestic market or seek deep cooperation in China, which also objectively led to its need to strengthen the Chinese market can rely on the recovery of mobile phones, netbooks and other terminal products business. "In 2009 China's IT industry event, 3G is definitely the first one."　　"China's emerging 3G market is a piece of cake that must be grabbed by Samsung," said Tong, president of Samsung CTO and Samsung Electronics China Communications Research Institute.　　According to the introduction, Samsung has already launched 15 to cover all the standard 3G mobile phone. When it comes to specific product development, Tong said, in fact, from the global 3G market, the various countries and regions of the popular products will not be too different, and the real difference lies in software functions, such as the operator's deep customization services, mobile phone interface and language, these are each market is different places,　　Also best reflects the products in the local service and competitiveness. According to foreign experience, 3G mobile phone terminal as carrier of operator voice and data service and the concentration of differentiated competitive advantageEmbodiment, will become more and more customization, with research and development technology advantages such as the core competitiveness of communication equipment manufacturers to win the biggest.　　"Tong said. Not yet involved in the software store in the 3G era, handset terminal manufacturers in addition to strengthen with the operator's custom cooperative relationship, at present an important trend is to set foot in the Content application link. The shock wave from the App Store, which led Apple's launch, is inspiring many of its peers to itch.　　At present, Nokia, the world's largest mobile phone market share, has made a clear strategy to transition to the Internet and has launched its own software store, the Ovi Store. In addition, China Mobile, China Telecom and other telecom operators also secretly planning, have deliberately in the content of the application of a fist show.　　What is the plan for Samsung? "Samsung will strengthen its Internet applications and video services, but not the Internet software store for the time being."　　Tong responded.　　For the Chinese 3G Market killer application, tong that should be high-speed Internet access and video imaging services.　　On the internet store side, Tong that this is not Samsung's business scope, but operators and business providers to work hard. "How many people in the Chinese market now use their mobile phones to buy games and software online?" Tong, Samsung also wants to continue to observe.