Samsung Electronic CTO Tong: Leveraging localization to build a second Samsung

Source: Internet
Author: User
Keywords Tong
Samsung Electronic CTO Tong entered China since the establishment of diplomatic relations in 1992, and Samsung has been in China for more than 22 years. China has become a strategic location for the future of Samsung as China's sales continue to grow and the European market continues to rise. We are going to rebuild a Samsung in China. May 13, Samsung Electronics CTO, Samsung vice president, Samsung Electronics Greater China executive vice President Tong in China's Samsung headquarters to accept Sina Technology interview, said in China to build the second Samsung should be more powerful, more independent, comprehensive strength can even be comparable with Samsung Korea. Building a second Samsung Tong is a witness of Samsung's rapid development in China, and more than 10 years ago he joined Samsung as the first director of the Samsung China Academy, and last year was promoted to the top leader of the Samsung Group's non-Korean nationality. Before joining Samsung China, Tong was vice president of Beijing Design Institute. Tong, who entered Samsung in 2000, could say that his growth in Samsung, China, was accompanied by a second Samsung plan to land in China. The implementation of this strategy has been accelerating in recent years. Tong said there are many important links in China to build a second Samsung, not only in China, but also in China, with independent research and industrial design capabilities. To implement the plan, Samsung has actually been actively investing in China for many years. Up to now, Samsung has become one of the most invested foreign companies in China. As of 2013, Samsung's investment in China amounted to $16.8 billion trillion and was expected to reach $26 billion by 2015. At present, Samsung in Suzhou, Tianjin, Huizhou and Xi ' an four to establish a production base, which is located in XI ' an semiconductor chip production base has become one of Samsung's largest high-end production base in the overseas. At the same time, in research and development, Samsung has 10 research institutes in China, with a population of more than 7,000 people, of whom more than 4,000 are introduced in the last 3 years. Tong said that in order to build a firm second Samsung, Samsung will continue to increase investment in China and expand the size of research and development talent. Localization of talents in Tong View, Samsung in China to achieve today's success, and in China's successful localization strategy inseparable, in which talent localization has become a very important link. Tong said: "After more than 10 years of localization, Samsung in China has been greatly developed." Even if the hard resources have been invested, no one will be in the end. In the past few years, Samsung has increased the strength of localization of talent, with a large number of outstanding sales and management personnel into Samsung China's leadership positions. Opportunities for Chinese employees are increasing. I am an example. Whether the recruitment of local cadres, or to join the local cadres promoted to management, the scale is very large, and will be further expanded in the future. Tong said. Tong said that he joined Samsung to enjoy experienced outside staff, but with the development of Samsung in China, Samsung also began to pay attention to the internal staff training, at present many of the technology research and development also rely on Samsung itself. Many large companies to the size of Samsung, when the software capacity is insufficient, rely on mergers and acquisitions to make up. Although Samsung also has an investment and acquisition department,But Samsung still relies on its own research and development. Research and development localization in a series of localization strategies, tong for technology localization. Today, he said, no product has no technical content, not a product competitiveness is not reflected by technology, so engaged in technology development, especially software as the core of technology development, to ensure that Samsung in China's market stability and expansion. In the past, Samsung's research and development efforts in China mainly focused on meeting the needs of localization, such as meeting China's standards and meeting some of China's operators ' specifications. But now Samsung's research and development staff in China are also strengthening basic research and conducting forward-looking technical research. In the past, Samsung headquarters distributed part of its research and development work to China. But now, a lot of research and development to report to South Korea headquarters, for global selection. Tong said that China's Samsung is now able to win many projects every year. Tong introduced that China's Samsung's research and development strategy is very results-oriented, focusing on the transformation of technology-oriented results, even some medium-and long-term research should also pay attention to the transformation of the product class. He also revealed that Samsung's newest S5 smartphone has a number of technologies that China's research and development teams are contributing to, including speech recognition, motion recognition, multitasking, and more.
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