Samsung embattled, IPhone6 's fatal blow

Opponent, the other hand that accomplishes the dream. Over the past four years, the handset terminal has been controlled by Apple and Samsung, the most famous of which is that two companies have teamed up to grab the high profits of the smartphone industry. The two mutual cooperation and competition between the delicate relationship, also called the human history of the wonderful, in fact, we really can not find such a topic in the rapid elimination of "peerless double arrogance."

Before 2014, the industry would have thought Samsung and Apple would keep the damn relationship going for 500 years, but it's not surprising that Samsung Bad, Bingbairushandao, is the CEO of Apple cheerfully announcing that he likes men, Lee Kun-hee can only live in the hospital When IPhone6 a machine, Galaxy was ridiculed as "always imitating, never surpassing", and as far as 30% of the Galaxy users turned on the iphone was just the way.

Samsung's decline is a more rational description of the cold earnings figures, its latest earnings show that the third quarter profit was only 4.22 trillion won, a big minus 48.8%, and the three business groups, the most miserable when the mobile business, income only 23.52 trillion won, down 15%, more people worried that, Samsung has been in the downward rhythm of the year, the first and second quarter in the mobile phone terminals have no bright spots, or even lost the throne of China's first mobile phone sellers. In short, Samsung in 2014 not only lost to Apple, but also let the domestic handset manufacturers jointly gave a SAP.

Terminal business fiasco repeatedly, let a person sad, but far from the end of Samsung brand, at best, is a "spirit of small crisis." Samsung has a scary industry-wide advantage over Nokia, Motorola or BlackBerry. In fact, the author has always believed that intelligent terminals in Samsung a bit "amateurs" nature, their chips, batteries, display business is its true never pull the base, but also enough to support their past any difficulties, and then a tyrants version of the "Foxconn", a good job for the people.

Samsung embattled, IPhone6 's fatal blow

According to the IDC report, Samsung third-quarter mobile phone shipments of 78.1 million, the market share of 23.8%, and Apple shipments 39.3 million, the market share of 12%, ranked second; Chinese manufacturers become the new sharp force, millet, Lenovo shipments into TOP5, ZTE, Huawei, Manufacturers such as the charm group have also maintained rapid growth in their own way. In short, Samsung's throne is crumbling and embattled.

The Cuikulaxiu of Samsung's mobile phone business seems sudden, but it's already doomed, or they've run out of phone selling points prematurely, such as big screens, low prices, high endurance, multiprocessor, and so on. With the maturity of the industrial chain, these previously unique bright spots are mediocre, especially after IPhone6 launched the big screen, Galaxy looks very turtle. In fact, consumers in the mobile phone big screen has an almost instinctive yearning, not only in the reading, games, movies and other aspects will have a better experience, and the big screen to bring the shock is more obvious, moreover, B is also more type, that is, "no matter which manufacturer launched a large screen mobile phone, will be to a certain extent to promote sales." Previously, Apple insisted that it did not launch a large iphone, partly because of Chowa's legacy and more for strategic considerations. IPhone5S before the mobile phone, Apple only through the industrial design, color and galaxy's big screen to contend with, that is, Apple has been holding the last big strokes useless, and competitors play inextricably. Now that IPhone6 and IPhone6 Plus are popular in global markets, killing Samsung almost directly, 30% of Galaxy users have started saving to buy IPhone6, with a sample of 4000, from four countries in the US, UK, Italy and China.

In addition, the rise of Chinese handset makers threatens Samsung's position, Millet, Lenovo has won the first China market share of the throne, and they are not entirely relying on price war, but also made some breakthroughs in technology, patents and marketing, their success and Samsung's decline, is not accidental. Now, the mobile arena left to Samsung is not optimistic, the main opponents iPhone6 no flaw, Samsung can only hope that Cook himself will suddenly cramp or diarrhea, in the arena of the edge, there are a group of Chinese forces in guerrilla, obviously, in this case, Samsung's hope of turning over little, simply not.

The entire industry chain, the Samsung Empire is still solid

Galaxy is "all over the crowd" in smartphones, already is an irreversible trend, perhaps in the next quarter, Galaxy Note N will still be a bright, sell more 三、五十部, but since this Samsung can only drown in the sea of Chinese mobile phones, together looking at the iphone n+2, And scramble for Apple to leave the scraps market. But this does not affect the history of Samsung in the field of human consumer electronics, and will not even affect the short-term income of Samsung employees, their entire industry chain advantage to make the empire still stable.

At present, Samsung Electronics with almost all the core components of smartphones research and development and production capacity, and all reached the world-class level, in fact, only the CPU and display two technology is enough to let Samsung Eat 20 years, this is the entire industrial chain of the core process, but also the highest profit two areas. Samsung exclusive production of Super AMOLED display is synonymous with high-end display, they produce a display directly guarantee the iphone huge shipments; As for, CPU chip is Samsung's killer, Lee Kun-hee because of bad mood, directly interrupted the supply of iphone chip, Causes Foxconn workers to not work overtime for two weeks. The rest of the components, when the battery is the most critical, but also Samsung's strengths, high-capacity batteries and Galaxy S5 on the Super power mode of success also proved that they achieved the world's leading level, a better picture is that Samsung to solve the consumer electronics battery bottleneck problem, It is possible to direct Samsung's new boss to become the world's richest man.

The author has previously written an article on the entire industry chain Samsung analysis articles, the prediction of Samsung's development model will help their own evergreen, perhaps the terminal area will have ups and downs, but the core components of the demand will not be due to market, consumer preferences and there are too many changes, that is, who can have the core parts of the development and production technology, Who tightly grasped the lifeblood of the industrial chain, not to mention, Samsung a grip is three.

Is Samsung willing to be a green leaf when he or she fights back?

As mentioned earlier, Samsung's mobile phone manufacturers such as Nokia and BlackBerry are their own industry-wide advantage, which gives them the capital to see galaxy as a "hobby and amateurs". Now the sales although it seems a bit lonely, but far from the end of the world, not to mention, their market share is still the highest, the only uncertainty is that Samsung still have the heart to knock Smart terminal? I think that they can relax their mentality, make good use of their entire industry chain advantage, do a good job of the foundation and can fully provide nutrients to the green leaves, not only can make a fortune, but also to help Samsung ahead of the smart home, things networking and other future areas.

Apple has signed a new partnership agreement with Samsung, according to the Korea Times. According to the agreement, Samsung will provide a customized a-series processor for Apple's iphone and ipad devices from next year, with Samsung expected to provide 80% of the chips to Apple by 2016 ... After the news was burst, it sounds a little sore. The discussion focused on the partnership between the two companies after the patent war and the balance of Samsung's mentality, but the more fundamental point is that the huge profits and job opportunities brought by Apple's orders are, in fact, There are too many businesses on the planet who are looking to have a little relationship with Apple: Sapphire Enterprise Gata just want to borrow the IPhone6 fast-track rapid rise, no chengxiang but broke a ground, directly bankrupt; Foxconn also continued to maintain its status as a working king, thanks to Apple's light, and some even played "Thanksgiving Apple" slogans, In short, the apple is like ginseng fruit, bite can live forever.

Samsung works for Apple, a bit of a sense, but will not affect the cooperation will become the consumer electronics field of a perfect match. In fact, single from the level of technology, the author would prefer the industry chain can have a clearer division of labor, which may appear a iPhone4 beyond the mobile phone. After all, when everyone is focused on the area they are best at, the chance to achieve the ultimate is greater, the only problem is that prices will never fall down.