Samsung finally can take a breath

BI Chinese station reported on July 15

Until last night, Samsung seems to be experiencing a nightmare.

Samsung's sales dropped 10% due to the impact of the cheap Android handsets in China's low-end mobile phone market. At the same time, Apple's iPhone sales are steadily rising, while Samsung is stagnant. In contrast, Samsung's only screen size advantage for Apple in the smartphone market will also end as Apple unveils a large-screen iPhone 6 in September.

Some consumers may wait for the release of iPhone 6 and wait and see, unwilling to immediately buy large-screen smart phones. In addition there is also news that Samsung is cutting orders for new smartphone components. Some analysts said that on the one hand reflect the high-end smart phone market, intense competition; the other hand, Samsung re-marketing and light of the consequences of innovation.

In short, Apple has put Samsung in a difficult position: falling sales, shrinking market share and delays in buying oversized smartphones for iPhone 6.

However, the news came last night, Apple's large screen iPhone 6, which is 5.5 inches model may be postponed.

However, the rumored 4.7-inch iPhone 6 will come in handy, but its size is just a little bigger than the iPhone 5S, which is clearly a bigger head than the Samsung Galaxy S5 and Note 3. If Apple releases the 4.7-inch iPhone 6 only this fall, Samsung's products will still be the preferred choice for consumers who love ultra-large-screen smartphones.

Apple should have given Samsung a fatal blow, but the large screen iPhone 6 postpone the release of Samsung and breathing space again.

Recently, KGI Securities analyst Ming-Chi Kuo said in a report that due to the restriction on the supply of key components, the 5.5-inch iPhone 6 will be seriously delayed and may even be postponed until next year.

This news may be the best news Samsung recently hopes to hear. As a result, Samsung may be more than six months of breathing space to persuade consumers to buy their large-screen smart phones, because this period of time, Apple does not really have a large screen smart machine.

As a result, Samsung may cut prices on its Galaxy and Note handsets by the end of the year in order to regain market share and gain more users for the Android operating system.

In the face of Samsung's attack, whether Apple is concerned about is another matter. Some analysts believe the 5.5-inch iPhone 6 is not the flagship product for Apple, in part because Apple buyers actually love smaller, more sophisticated phones because they can be easily manipulated with one hand.

On the other hand, Apple is not competing with Samsung for the market. In fact, Apple has Apple's consumers, Android has Android's loyalty. In the apple market, the apple only competes with oneself. However, in the Android market, Samsung is facing competition from 1,000 Asian handset makers.

If the above analysis is true, for the delayed release of the 5.5-inch iPhone, Apple has no need to worry about. If this is not the case, Samsung should pay attention, this may prove to be the last chance of its large-screen high-end smart phone maker status. (Lee Road)