Samsung hands Android Future?

Tencent Science and Technology Jin Yu October 28 compiled Samsung may be the world's largest manufacturer of Android devices, but in the past few years, the company's efforts to create a unique software experience for their own equipment. Now, by customizing the user interface and replacing apps, Samsung masks the Android system and adds a lot of unique (and sometimes superfluous) functionality to the operating system. Technology website The Verge believes the company's first annual developer conference, to be held next week in San Francisco, shows that it attaches great importance to software as a way of highlighting itself. In addition to developing apps for Android, Samsung also wants developers to develop products specifically for their hardware devices. Samsung's move may benefit Samsung's customers, but could further fuel the fragmentation of the Android ecosystem. Curtis Sasaki, senior vice president of the Samsung Media Entertainment center, said in an open letter to developers that the company was "committed to accelerating Android application development" (Curtis Zozzomi). He has also been stressing a little in his interview. "Many developers go to the app Store and see there are 800,000, 1 million apps, how do they excel in many products?" says Sasaki. How do they differentiate themselves from other products and how are they known? "He believes that developing applications on the Samsung architecture can solve these problems." "Samsung has been pushing hard for product innovation," he said. If developers can make the most of Samsung's innovations, they can differentiate significantly from others, and they can create a better user experience by leveraging our products. "The new tablet-specific application that Twitter has launched for Samsung Galaxy Note 10.1 is a good example," Sasaki said. The app is a product that Twitter specifically developed for the Samsung platform. "You can now write Weibo with a tablet stylus, and the product also supports multiple windows," he says. Because we now have a great deal of hardware to support the platform, we can do something amazing that no other device could achieve. Using multitasking and multiple window operations to create a meaningful experience is a manifestation. "Of course, this experience may be significant for Samsung and its customers, but other Android tablet users still have to continue to use a larger version of smartphone apps on the tablet." It can be seen that in today's Android Market, Samsung is very important, you know, Twitter could have developed a full hardware-compatible tablet applications, rather than for Samsung to develop a complete application. Sasaki has repeatedly said in an interview that it will create a unique and differentiated experience for Samsung's equipment. Given the current dominance of Samsung in the Android market, the idea is justified. Sasaki believes it is the position of Samsung that attracts more developers ' attention。 "I think users have an expectation that they will be able to gain the best possible experience with investment," he said. "Sasaki hopes that Samsung devices will provide users with the best experience of tablet computing." "As the most-sold Android device manufacturer, we have a great opportunity to leverage our capabilities in hardware and software development to provide this experience to our users," he said. "It is true that, in addition to Android phones and tablets, Samsung also produces other hardware products that the company hopes will be able to use to achieve differentiation." Sasaki that the increasingly popular "multi-screen experience" is another task that only Samsung can achieve. "What we want to do is not just transfer the contents of the tablet to television," he says. How do you build a unique, differentiated, and enhanced experience? "Samsung has done a lot of work in this area, and multiple display features will be a big part of the conference," Sasaki said. That's a good reason, because Samsung has a large share of smartphones, tablets and television markets. Sasaki said Samsung wanted to provide "not just a channel for mobile technology, but also a desire to learn how to develop applications for televisions, businesses and even games." "The first and foremost thing is that we are constantly looking for good software," Sasaki wrote in a letter to developers. The future of Samsung's major innovations, to a large extent, will be built by you (the developers), which will have a permanent and positive change in the way we work and entertain. "But Sasaki did not mention that Samsung wants these innovations to be based on Samsung's own hardware and software." While Samsung is still mostly Android, five years from now, Samsung may be using a custom version of Android to replace Google with Samsung's services, like Amazon's Kindle Fire operating system, Or Samsung will use its own operating system directly to replace the Android system. Samsung's developer conference may be seen as the beginning of a fundamental shift in the Android market.