Samsung is sung, handset production should be outsourced

In an interview, Tang Tepskot, the father of the international futurist and digital economy, said in a news report January 4 that Samsung's future is the most uncertain of the five largest it (ICT) companies in the world.

Tapscott said that at present, the world's five IT companies, Google, Amazon, Alibaba, Apple should be in the next 5 years to achieve growth, but Samsung's future development is still worrying.

Tapscott that if Samsung is to survive, it must expand its business "outsourcing" (outsourcing, where companies delegate some of their business to third parties) and expand manufacturing, marketing and research (R&D).

Samsung is still making smartphones in-house. I think it's absurd. Look at Galaxy S5 and other Galaxy series phones. Many competitors are now using lower costs to produce products that threaten Samsung. If Samsung keeps this state, the next smartphone will lose its competitiveness, "Tapscott said.

The following is a summary of the interview with the Chosun Ilbo by Tesla:

Q: How to view the future of Samsung, a representative multinational company in Korea?

"There are five major IT companies in the world at present. Google, Amazon, Alibaba, Apple and Samsung. These companies should be able to grow in the next 5 years, but Samsung's future is worrying. ”

Q: What's the problem?

"I think if Samsung wants to survive, it has to expand its business outsourcing (outsourcing, where companies delegate some of their business to third parties)." At the same time expand manufacturing, marketing and research and development (r&d) field. ”

Q: Samsung is also gradually expanding the size of smartphone manufacturing, marketing and outsourcing.

"I don't think it's much more than competing companies," he said. Samsung is still making smartphones in-house. I think it's absurd. Look at Galaxy S5 and other Galaxy series phones. Many competitors are now using lower costs to produce products that threaten Samsung. If Samsung keeps this state, the next smartphone will lose its competitive edge. ”

Q: You used to be concerned about the parents of the baby boomer generation of N (Net) generation, and stressed that the N generation began to contact the computer mouse and the Internet, they have high IQ, good at cooperation, so the enterprise to adopt a new marketing strategy.

"N Generation has occupied many commercial areas of society. I am now concerned about the younger generation born after 1997. S (Social media) generation. They are better at cooperating than N generation and know how to communicate with each other. ”

(Tapscott said that the generation of the S, which uses social networking Services (SNS) to handle all business and communicate, has set off a huge wave of changes in all areas of politics, economy and society, and should establish a "digital citizen face" that conforms to this change. )

Q: What is the difference between s generation and n generation?

"N Generation of Internet utilization is very high. They have a high sense of discernment about the right and wrong of Internet information. They know, for example, that coal companies ' claim that coal is the best alternative to energy is a lie. They pursue freedom of choice as well as interest and speed. But the S generation, through the Internet and various other platforms, simultaneously solve various difficulties and build interpersonal relationships. For them, the meaning of schoolwork is different. They can use instant messaging, Facebook, and so on to finish their homework. The S generation is a user and a partner, and everything is solved with the platform. Their brains are more developed. ”

Q: There seems to be a negative impact on the new generation moving towards digitization.

Yes。 The internet allows us to divide and spread unnecessary trust and distorted facts. Although I am studying the digital economy, I have not yet reached the correct answer on how to establish the right ' digital citizen '. I think the government, the media, the enterprises should discuss and solve the problem ”

Q: Will the development of the digital field change the dominant structure and political culture of the country?

"Governments around the world are pushing for reform. I want to call it the creation bureaucracy (creative bureaucracy). The Government and private enterprises and institutions work together to run the country. Not only does this mean that the Internet enhances communication, it also means the new state's dominant structure in the digital age. I think the era of industrial revolution is now finally over. Because all institutions and businesses, including the government, are moving towards digital commercialization. ”

Q: How is the Korean government doing?

"Should belong to the top 10% of the world's governments. Because Korea's internet use rate is very high. However, despite the high rate of Internet usage, it will take a long time to develop the relationship with the public. ”