Samsung Push Low-cost Mobile phone is a transformation or helplessness?

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A good site, the content is very good, the news is very new, every day must look, did very good, hoped continues to refuel, as the domestic Internet practitioner must see the article every day, the reliable media, also often organizes the activity, the line on-line, supports this kind of media, also does not say the praise praise praise. Samsung has been underperforming since entering the 2014. The sales of mobile intelligence terminals, as pillar businesses, have been dismal, resulting in a sharp decline in revenues and profits. Especially in the face of Apple and the Chinese mainland mobile phone manufacturers, Samsung seems increasingly unprepared. To save the downturn, Samsung began to make targeted strategic direction change. The most intuitive manifestation is the introduction of Samsung's most beautiful smartphone galaxy Alpha.

But Samsung, which had wanted to rely on Galaxy Alpha for a beautiful turnaround, found that the model was not as popular in the market as expected. In desperation, Samsung can only adjust its product strategy again, introducing a lower-end galaxy a series. And the launch of low-end mobile phones, means that the complete transformation of Samsung or helpless?

Alpha debuts in Samsung's hopes

Before 2014, although Samsung was also in the mobile intelligence market for high school low product line layout, but it is clear that resources, technology, research and marketing, etc. to the high-end flagship model tilt. This is naturally very high rate of return, by virtue of the constant plastic fuselage and other aspects of the compression costs, Samsung in high-end models to make a disk full of pot. However, after entering the 2014, China's mainland manufacturers in the shape, material, technology and so has greatly improved, hardware configuration is not downwind. Samsung flag ship model sales accelerated contraction, directly led to Samsung in the mobile intelligent terminal Market rout.

But clearly, limited to brand value, China's mobile phone manufacturers to introduce models mainly for the midrange market. Samsung to return to the position of mobile intelligent terminal, in addition to stabilizing the high-end market, more importantly, in the low-end market. In the past by their own too neglected market, to scramble for a "cake", so Samsung adjustment strategy to introduce more cost-effective models. The launch of Galaxy Alpha, at a certain level, is the compromise of Samsung, which is expected to be the cornerstone of the rise of the mid-tier market.

Galaxy Alpha is in fact a lot of changes, breaking the previous appearance of Samsung "set Baby" design shackles. The design of the shape is absolutely elegant, the metal border design is very classic. But in the end its fate was disastrous, even in Samsung stronghold South Korea's sales are very bleak, let Samsung very disappointed. The failure of Galaxy Alpha is that the price is still expensive and is not configured too high. With a little money to buy a Samsung flagship handset, why should users choose it? It is Samsung that once again overestimated its brand value, blurring the market position of Galaxy Alpha and eventually eating its own evil.

A series is about to repeat Alpha's fate?

Galaxy Alpha has determined that it will stop production when raw materials are depleted in February 2015. But Samsung has not given up on the search and effort in the low-end market, and the new medium and low-end model Galaxy a series will again price down and match higher hardware configurations to improve competitiveness.

But the Galaxy a series is sure to make Samsung's dream of capturing the low-end market come true? From the appearance, the A series also has a beautiful shape design. For the main hardware configuration, take the Galaxy A5, for example, with a 5-inch 720P display, Gaotong 410 processor, 2GB RAM, 13 million/5 million pixel rear/front camera. The lower-end Galaxy A3 has a certain shrinkage in terms of screen size, ram size, and camera parameters. But it is equipped with such a hardware configuration of the Galaxy A5, at the domestic price of 2599 yuan!

What kind of concept is this? You know, the great God, the Charm clan, Huawei and other mainland China mobile phone manufacturers launched 999 yuan Price mobile phones, are at least 1080P resolution screen, Gaotong Dragon eight core 64-bit processor. How can Galaxy A5 compete with these homegrown models? At a time when Android smartphone configuration has improved and prices have dropped, the gigabit smartphone has been able to meet the needs of most users. Is it possible that Samsung wants to make Galaxy A5 premium so much by virtue of its brand value? In a pessimistic sense, Galaxy A5 is highly likely to repeat the same fate as Alpha.

Stop trying to get it down

Although Samsung is adjusting its product strategy, it seems to be a step-by-step test of market and user acceptance. First, the price, configuration, like the chicken Galaxy Alpha, after its failure, and then lowered the level of the Galaxy a series. But it is clear that the Galaxy a series will not be able to achieve the expected success of Samsung. Does Samsung still want to launch the B-series, C-series, D-series later? You think this is a game of cups?

If Samsung still has the same superiority as it was in the present, it is a matter of course that the market continues to be left out. In the user more and more favored Low-cost high quality mobile intelligent terminal now, Samsung to save the market, it must put down the shelf, stop the temptation to move, a drop in the end, will be in the same position as other mobile phone manufacturers. Well, even with the glory of the past, can be configured in the same case more than 3,500 yuan. More, it's really dead. (New discoveries of science and technology Constantine/Wen)