Absrtact: Samsung recently aired a Galaxy S4 television advertisement in Iceland, which, while pointing to rival Apple, is seen as one of the most bizarre commercial advertisements yet. The story in the advertisement takes place at the seaside, the protagonist takes the real
Samsung recently aired a Galaxy S4 television advertisement in Iceland, which, while pointing to rival Apple, was seen as one of the most bizarre commercial advertisements yet.
The story in the advertisement takes place at the seaside, the protagonist is ready to call with the real edible red apple. Obviously this is impossible, let the protagonist shake the hand of the apple, or useless, so he was very desperate.
At this time, Galaxy S4 debut. This is a real smartphone, not real fruit, so the protagonist is overjoyed, suddenly forget the red apple around.
The next story seemed odd, with several ninjas dancing beside the Great White sheep. Finally, the protagonist puts the Galaxy S4 in his ear and bites a big mouth at the Red Apple.
Industry insiders said the Samsung advertising message is simple: Consumers should buy a mobile phone to know their own. But the second half of the ad ruined it.
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