SAP adds five new applications to its Hana database

October 30, 2013, SAP announced that http://www.aliyun.com/zixun/aggregation/13659.html ">hana memory database added four new applications for customer capacity collection, The other is a rogue management application.

SAP said that the software can be applied to production-oriented or direct-deployment enterprises, to Hana Enterprise Cloud Service model to the SAP HANA Market, free trial for 30 days.

The news was announced at the Strata Conference + Hadoop World Congress.

The addition of new functions is used for real-time text analysis and the predicative function of Hana platform. That：

Valuable customer Analysis: The real value of this analytical process for sales and marketing managers is to bring real-time customer insights, personalized referrals, and a closed-loop sales execution system.

Group Discovery and Positioning: This feature allows marketing managers to attract customers, through the division of large target groups, focus on the advantages of personalized marketing activities.

Social ability: Enables marketers to adjust the direction of marketing activities, cultivate target customers, and tap new business opportunities through internal and external social media or other external data sources, and to understand customers ' feelings and insights in real time.

Reporting capability: This mobile application provides real-time customer insights and personalized sales advice to mobile sales teams, allows them to create target lists, improves the effectiveness of sales call customers, and can seize opportunities anytime, anywhere.

Fraud management: By pooling the real-time goals of multiple data sources, the application provides strong investigative, simulation, and analytical capabilities to help identify authenticity and to adapt quickly to new patterns of fraud detection strategies.