SAP announces new strategy for database and mobile business in 2015

According to foreign media reports, enterprise management software supplier SAP announced the HANA database platform and database provider Sybase's recent plans and long-term planning, demonstrating its commitment to become a leading database provider.

SAP outlines bold new strategies for databases and mobile services, hoping to gain a foothold in these areas. SAP gives its market position to be both a leader and a good partner.

SAP Executive board member Vishal Sikka at a press conference in Tuesday outlining the company's vision and blueprint for the 2015.

The new SAP-related database strategy, led by Hana Platform, shows the company's plan to build a "transcendent" experience of real-time data for the next generation of enterprises.

To drive the HANA database platform for SAP to replace the system, Sikka mentions SAP's new $337 million dollar platform project and 155 million dollar "SAP HANA Real Time Fund (SAP HANA real-time Fund)", The fund aims to encourage start-ups and companies to focus on the development of real-time applications.

Steve Lucas, SAP's global executive vice president and general manager, said the SAP move meant that the company would Steve Lucas with its customers on the database technology and services sectors.

At the same time, SAP will consolidate the database provider Sybase and its solutions. 2010, SAP acquired Sybase.

The strategy focuses on how to handle a large amount of data, including data analysis and management (implemented through the SAP Sybase IQ Server), data assessment and real-time capture (via SAP Sybase event flow processor software), and integration of real-time data platforms with Distributed system Infrastructure Hadoop.

Even if the goal is to be achieved at least 2015 years, SAP intends to make significant releases at least this month. The SAP Business Suite for real-time reporting will be available at the end of April, based on the SAP Sybase ASE database. This solution is designed to provide end-to-end application and database solutions for SAP's new and old customers. The SAP Business One Management solution is priced at 2000 euro (2640 USD).

Compared to the database strategy, mobile strategy involves more sap and other providers, including: Adobe, open source mobile phone application development platform Appcelerator, open source project Sencha.

In Tuesday, SAP announced a deal with the three companies to develop an open source mobile application framework based on the existing mobile platform in SAP. The goal is to provide a platform for developers to develop mobile applications in a more budget-efficient manner based on the chosen client architecture. The optional architecture includes: raw applications, HTML-5 applications, and the combination of the two.

Jonathan Becher, SAP global chief marketing officer, admits that SAP is not a leader in the database and Mobile world, and that the current general understanding of SAP is a business management software provider focused on corporate customers. Becher says many of SAP's solutions can also be used for small and medium business customers.

Steve Lucas added that with regard to the database services market, SAP "has long-term planning", "the customer asked us for help, saying that the existing database provider is not enough to meet the demand." SAP's goal is to help customers integrate these existing systems. But Lucas admits that integration is far from enough to introduce a new generation of applications and platforms. (Xiao)

(Responsible editor: The good of the Legacy)