SAP buys Sybase transform cloud computing with ipad betting on mobile business

South reporters Hau Yanghai reported in early May, SAP announced the purchase of 5.8 billion U.S. dollars to buy SYBASE,SAP premium up to 44% Swallow Sybase, intended to beach mobile commerce, the hardware manufacturers in the overall transition to mobile business, software giants also opened to the mobile interconnection of the road of transformation, in the view of SAP, This is a market that is dozens of times times larger than desktop-side management software, with emerging markets represented by India and China more receptive.

SAP recently convened a user conference in Frankfurt and Orlando, Germany, and announced its SaaS and cloud computing strategy to the world. SAP has always been the client server era of commercial software hegemony, and in the era of cloud computing at the crossroads, SAP preemptive, to investors and customers to demonstrate a clear "preset, on-demand and mobile applications" ternary strategy, launched SAP to cloud computing transformation of the first shot.

Premium acquisition of Sybase, tapping "real-time operations"

After announcing a recent $5.8 billion dollar takeover of Sybase, SA p placed future bets on mobile business applications. "With Sybase, we will have the opportunity to dramatically accelerate the development of the mobile business," SA chief technology officer Vischer Scar said in a global conference call. You can break down each part of the SA P core product and launch it for the mobile domain. Of course, it also includes the analysis products of SA P and SA pbusi-ness O bjects. ”

Unlike Oracle's mergers and acquisitions strategy, SAP has rarely made large acquisitions before. The deal with Sybase is the second largest merger in the company's history. After 2007, $6.8 billion was spent on the acquisition of data analysis maker B usinessobjects. In addition to the former, SA P is more likely to gain some technology that cannot be developed quickly and independently by smaller transactions.

"Many of our users, especially the larger enterprise users, are trying to achieve real-time business operations," he said. But when a mobile employee has no data on hand to make real-time decisions, it becomes very difficult. "said SAP's joint CEO, Snabe. According to IDC, Sybase has been selected as the leader of enterprise mobile device management software for 8 consecutive years, and the market share is in absolute leading position. SAP is the position of a fancy for Sybase mobile commerce.

At present, SAP, Sybase and their customers can access Sybase's information network, through more than 850 operators worldwide, access to 4 billion mobile users, and on the mobile terminal through reminders, transactions and publicity, and other ways to establish and maintain contact with their customers.

Betting on mobile commerce, exerting force SaaS, cloud computing

The software giants have also opened the way to the transition to mobile interconnection as hardware vendors have transformed into mobile commerce. SAP believes that "the next generation of enterprise employees will be fully connected and completely mobile." This trend is particularly evident in emerging markets such as China and India.

May 1, 8th, SAP two CEO ——— McDermott and Snabe just 100 days, they are in Orlando, United States and Germany to participate in the SAPPH Irenow user conference more than 50,000 users and partners to publish the SAP product strategy. Co-CEO Snabe the SA pbusiness bydesign product on site with an Apple ipad site. This product is undoubtedly SA P's killer, which contains a number of innovative features. Users can use the memory analysis function for real-time advanced, complex analysis, customized reports and user interface will greatly enhance the availability of the solution, and the use of mobile applications in which users can be mobile terminals as a starting point for business processes.

SAP also announced its SaaS and cloud computing transition strategy. Snabe emphasizes that in an era where cloud applications will be more pervasive, SAP solutions can be flexibly implemented by Enterprise presets, on-demand and mobile applications in three different ways. IDC analysts believe SAP is at a critical crossroads and its strategic release at the user conference shows that SAP has a clear cloud-era vision.

McDermott the three main goals of SAP product application ——— real-time, mobile and sustainable, and the memory technology of SA P changed the rules of the game to meet the ever-expanding data processing needs of hundreds of millions of unicom devices. He also said that Hewlett-Packard Company adopted the SA P scheme, the integration of more than 6,000 application systems to 1500, IT spending reduced 1 billion U.S. dollars; the company, through SA p platform, reduces the energy consumption by 25%, saves $7 million and increases customer loyalty. McDermott says modern businesses need virtual meeting rooms, allowing employees at every level to make decisions in real time.

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SAP net profit surged 97% in the first quarter to 500 million dollars

According to SA P recently released in the first quarter of 2010 earnings, showing the company net profit of 397 million euros (514.3 million U.S. dollars), an increase of 97%. Analysts believe that the big increase in profit is mainly due to its demand for products, sales of rapid growth in the world. In revenue data, software revenues rose 11% to 464 million euros, while support services grew by 11% to 1.4 billion euros.