SARFT proposed to suspend part of the network box TV time shift and look back function

SARFT intends to halt part of the network box TV time shift and look back function, the news has just exploded in the industry. Another latest rumor said that SVA is brewing more stringent regulatory measures: the video site in the future or will not have a special entrance in the box, nor can it set up a video site area and brand identity.

In this regard, the number of media relevant person in charge told reporters on the South, "There are indeed heard of the ban on the entry of video products and box entry, but the specific documents have not yet issued the enterprise, at present do not know how to implement."

If the rumors come true, "millet, music and other companies box TV products will face new policy risks, such as the Sohu video area on the millet box, music as partners and their own products have music zone, and so on." Insiders said , The entire industry rules of the game to be changed, the problem will come one after another.

SARFT call back to see features

SARFT regulatory tightening of the Internet set-top box (OTT box) is the recent trend. In mid-June, SARFT issued a "closing letter" on Internet TV licensees immediately shutting down illegal video software download channels in Internet TV terminal products. The name of the website criticized the cooperation between China Media and Alibaba, "And BesTV's" Little Red Internet STB "and called for immediate rectification.

Shortly thereafter, the State Administration of Radio Film and Television issued a circular requiring that some Internet TV integrated broadcasting platforms be rectified and rectified, eliminating the time shift and lookback function of television programs provided directly on the integrated platform. The reason is that "there is no policy support for such functions." The rectification is mainly aimed at the internet box and does not involve the digital HD interactive set-top boxes owned by cable operators.

"This has the greatest impact on licensed Internet TV." Wu Chun-yong, chief editor of Convergence Network, believes that without this policy, licensees, content providers, third-party applications or box manufacturers, The whole industry is in a mess. "

To date, SARFT has approved a total of seven internet TV integration service agencies to obtain "licenses", including CNTV, BesTV, Huaxia, Southern Media, Hunan TV (Mango TV), China Radio International (CIB N) and China National Radio. Southern reporter learned from many parties, the current mango TV has been related functions off the assembly line, and also decided to suspend "dazzle T V" development. Hyun T V is a broadband value-added service jointly launched by Mango TV and CRC. It can provide subscribers with various value-added service services such as TV time shift and playback. However, the Chinese side responded to this newspaper by saying that the company "China Rainbow BO X" has a playback function. However, the company has not yet received detailed rules and implementation plans regarding the cancellation of the playback function of the SAIC. As a result, the possible impact can not be assessed.

Pass can not set video station area

CCID Media Investment Advisor Chen Deqiang that if the OTT box no time shift, look back and other functions, the user experience will be worse than before. This also means that the advantages of OTT boxes in the "living room" are greatly diminished.

Even more scary is that the "stop-and-go" policy stick has just bottomed out and the regulatory measures that target the "cyber box" will also come out. The latest market rumors that the proposed new regulatory radio and television, video sites in the future or will not have a special entrance on the box, nor can set up video sites and brand embodies the area.

If the rumors come true, "Xiaomi, LeTV and other companies box TV products will face new policy risks, such as the Sohu video area on the millet box, music as partners and its own products as LeTV area." Industry sources said At present, the terminal equipment of many video websites is still in the cultivation stage, and the proportion of revenues in itself is not large. If the policies continue to be tightened, their enthusiasm for entering the Internet TV market will be temporarily frustrated.

The number of media, the relevant person in charge also told reporters on the South, "There are indeed heard of the ban on the entry of the box video products and video entry, but the specific documents have not yet issued the enterprise, at present do not know how to implement."

Regulatory tightening will continue

In fact, the SARFT as early as the end of 2011, had issued a "holding Internet TV licensees operating management requirements" notice (Radio and Television 181 documents), the Internet TV set-top boxes, that is, network HD player terminal products into the Internet TV One machine management. Another source said earlier this year that a new policy similar to the "No. 181 Circular" is expected to be released by the end of this year.

All this sign shows that "SARFT has a very strong alert on the Internet and appears to have to strictly control the entrance to the living room, basically blocking the video site to penetrate the living room."

Written: South reporters Yu