SARFT: website can not set up content platform

Sina Technology News July 4 afternoon news, State Administration of Press and Publication SARFT Network Audio-visual Program Management Luo Jianhui yesterday in the third session of China Internet TV Industry Forum delivered a speech that the equipment manufacturing enterprises, Internet sites may not set up an integrated platform and content Platform, Internet TV content services, can only accept legitimate content.

"First of all, we must have a clear understanding of the nature and positioning of Internet TV." Luo Jianhui said: "Internet TV is a green and safe content. It is a development direction that we must adhere to in developing Internet TV. That is to say, Internet TV is television A way out of the way must comply with the principles and spirit of laws and regulations governing radio and television. "

He explained that Internet TV positioning can be understood and grasped from three aspects:

First, from the main business, only through the State Administration of Press, Publication, Administration of Radio, Film and Television agencies, to carry out the Internet TV content platform.

At present, the SAIC has approved a total of seven Internet TV integration service agencies and approved 14 TV and radio agencies including Jiangsu TV Station, Movie Satellite Channel Program Production Center, Hubei Radio and Television Station, Lianhe TV Station, Shandong and Beijing as Internet TV content platforms. One integrated service license will no longer be issued, content service license to encourage radio and television institutions above the provincial level to apply.

Second, in content management, content broadcast on Internet TV is consistent with contents auditing standard broadcast on traditional television. The management standards are consistent and the principles of copyright protection are consistent.

Thirdly, in social responsibility, whether it is traditional CATV or Internet TV, there are only differences in business models and there is no particular characteristic in fulfilling social media responsibilities. It is necessary to adhere to the organic unity of social benefits and economic benefits. In particular, Internet TV integration service agencies and equipment manufacturers that are at the core of the industry must fulfill their responsibilities and ensure green and secure content services for the common people.

Not long ago SARFT issued a rectification letter to the relevant Internet TV integration service agencies, Luo Jianhui said that the relevant agencies have introduced commercial audio-visual software or Internet browsing software in Internet TV set-top boxes and provided technical support for some bad content entering television sets in large quantities. Channel, in violation of the central requirements and the Administration's management policy.

"I once again stressed that equipment manufacturers, Internet sites may not set up an integrated platform and content platform, Internet TV content services, can only accept legitimate content." Luo Jianhui said that commercial websites can participate in the content, to the independent content platform Provide copyright programs. "We hope to further enhance the content construction to ensure that Internet TV programs presented by this terminal on the TV are green, healthy and provide excellent and assured service to television viewers with outstanding programs."

Luo Jianhui said that the state attaches great importance to the integration and development of traditional media and emerging media, and the implementation of the national broadband strategy has provided a good environment for the development of the Internet television industry. Whether it is Internet TV, platform service, equipment production, technology research and development, market development, Have a vast space to further enhance. (Love text)