Satellite TV advertising bid, "no sincerity, no disturbance" price 400 million

The "CCTV Gold resource advertising bid", held every year on November 18, is called the "barometer of China's economy". And CCTV many advertisers to "bid" way to obtain advertising resources are different, in previous years most of the satellite TV can only use the "investment" way to sell advertising resources.　　This year, Anhui, Jiangsu and Hunan, respectively, October 20, November 5 and November 10, held the gold advertising resources bidding, which made the original CCTV go "ad tender" became lively. Jiangsu Satellite TV This year is the first time for advertising bidding. From the exposure of the tender book, Jiangsu Satellite TV took out "not sincere not Disturb", "enemy", "husband, look at you!"　　"," The World "," Happy Late Call "," the Concert of the Year "and other gold resources to participate in the tender, of which the 2010 performance of the most popular" non-interference "to the single quarter of the 40 million crown fee of the base price of all variety shows. It is understood that the "non-interference" weekly two episodes, a quarter of about 26, a single period of about 1.538 million, and add advertising, special and network patch ads, "non-interference" year total advertising price as high as 400 million. In this respect, Jiangsu TV advertising department La Zhimin said, although "non-interference" total advertising will exceed 400 million, but she believes that the advertising chamber to see the "Price": "Non-interference" in the advertising price included in the offer of the multiplex, "Do Not disturb the" nightly multicast ratings reached 0.7~0.8 around, and other ratings better TV, At the same time, the ratings are less than 0.2, that is to say, we will extend the 6th week of the golden file to around one o'clock in the morning, this cost-effective is other programs do not. "Hunan TV: Happy Camp" single period title fee 1.583 million Hunan TV is the first normal program of large-scale advertising bidding.　　Hunan Satellite TV took out "Happy Camp", "every Day Up", "Golden Eagle alone play Theater" program for advertising tenders, of which "happy camp" half a year, the price of the title 38 million (a single period of nearly 1.583 million);　　Hunan TV Advertising Center staff said, "Every day up" and "Happy Camp" as the longest duration, the most stable television program, the price of advertisers is still quite attractive. Anhui satellite TV: 2006 years later, the first advertisement of Anhui TV station mainly took out its most resource advantage of the "first theater" spot ads to bid.　　This is Anhui TV 2006 years after the first advertising bidding. Anhui TV Advertising Center director Chadaucun said that the reason why the "tender" method of investment, the reason is that advertising resources "in short supply." He disclosed that the present advertisement tender situation is quite optimistic, "first theater" advertising is not the tender part of the advertisement in an hour of a sale and empty, "This shows that the strength of Anhui TV next year and the brand of Anhui TV is quite recognized, in this case, tender can reflect the principle of fair and market." "Plum laugh