Savage growth of the merchants, the overdraft of the future of the electric

According to the Ministry of Commerce "Twelve-Five" Planning, e-commerce turnover in China will be doubled by 2015, breaking 18 trillion yuan. Obviously, this is an industry with great potential and space for development. Because of this, various funds poured in, chasing not many outstanding enterprises.

The brutal growth of the Business-to-consumer

Last year, Jingdong CEO Daiju East two micro-Bo launched the fuse, and then, including Suning, Gome and many other senior executives in micro-blog response to the Liu, a time electric business industry, a new round of electric business war kicked off. As when, Xun and other enterprises "disorderly into", is evolving into the whole domestic electric business industry melee. At the present stage, the company wants to not rely on low-cost competition is really difficult, but the low price itself is not wrong, low-cost can also do the brand, wrong is "low price + price promotion + prices war" of the three low caused by vicious competition. The E-commerce site, addicted to price wars and advertising campaigns, was caught in a game of burning money. Up to now, the total amount of Beijing-East financing has more than 2 billion U.S. dollars, Su Ning also through the mortgage (pledge) and loans to raise tens of billions of yuan, rely on the brutal growth rate to earn success Halo can last long?

At present, the domestic business E-commerce platform more than 25,000, the competition is increasingly fierce. As a result of the lack of loyalty to the domestic online buyers, at the same time, the product homogeneity of the business, the price war has become the most direct marketing tool. In addition, many offline brands have laid down the electricity quotient, these offline brands mostly "not bad money", and has the government background and the brand cognition degree, will make the original intense electricity merchant competition in more brutal, and accelerates the electric business industry's merger reorganization.

Irrational vicious price war, overdraft the quality of China's e-commerce development and the future.

Homogeneous competition of business-to-business

At present, the overall business-to-business Web site is also in the Information Service platform stage, products and services, profit patterns and other highly homogeneous. Products are mainly shop display, only to provide customers with a product display and mutual exchange platform, service means is also a serious single, want to communicate with the enterprise depth, or only through the line to hold a certain product recommendation, or buyers meet, procurement will, so, E-commerce site has become a traditional trade fair dependency; Although China's business-to-business E-commerce has been developing for more than more than 10 years, its main profit model-"paid membership" + "advertising"-is not enough to prop up the market, and the membership rate is decreasing year by decade.

China Electronic Commerce Research Center released the "2012 China E-commerce market Data Monitoring Report," the report showed that by December 2012, China's business-to-business E-commerce service Enterprises reached 11,350. A large number of highly homogeneous business-to-business platforms. "Layoffs", "closure" will be inevitable, such as the old business-to-business Web site "Universal Dotcom" announced the closure of the Shenzhen Business Opportunity Network announced the transformation of E-commerce solutions, global resource layoffs and so on.

The consumer-to-consumer of the fake source

The Consumer-to-consumer model has elevated existing laws and regulations. Registration, operating a physical store needs to undergo a rigorous business registration, tax registration procedures, but in the Consumer-to-consumer mode, the store registration, registration, cancellation and industry and commerce, taxation and health, epidemic prevention departments have nothing to do, the current domestic Consumer-to-consumer platform 99.7% of the sellers belong to unlicensed operation, However, considering the limited energy of the industry and commerce, the number of illegal subjects is very large, so it is not realistic to completely ban unlicensed operation and investigate responsibility. However, if this problem is not solved, it will lead to a series of problems, such as tax evasion, lapse and so on, which is difficult to be neglected in the rapid development of domestic consumer-to-consumer platform. In the Ministry of Commerce to lead the special action against counterfeiting, E-commerce market, fake 99% from Consumer-to-consumer platform.

According to other Third-party monitoring data show that the existing professional sellers Taobao more than 6 million, daily outage or closed shop number near million, the vast majority of shop sellers after a year of hard work, but faced with no money to earn, and even the embarrassing situation of loss.

Impetuous extensive C2B (group purchase)

Although the group buying industry in China has been booming for nearly two years, its development is very rapid. Prior to the major group buying site to snatch market share and rampant vicious competition, a wide range of negative news spread, the image of group buying was seriously damaged, the use of group buying businesses and user increments have stalled. At the beginning of 2011, the major group purchase website set off a crazy advertising campaign, with huge losses in exchange for market size, the high price of mutual digging with the characteristics of the impetuous extensive development style in the group buying industry, the market bubble with increasing.

After the low tide, I know who is swimming naked. After the tide has gone through the sand, the domestic buy only a few players left. From the group buying navigation 800 published data, the end of March, a total of 3,269 domestic groups, in March, the current real sense is still operating in the number of group buying sites only 943, relative to the history of the highest record of 5,058, the survival rate of only 18.6%.

At present, the total number of e-commerce sites in China has more than 35,000, after years of extensive brutal growth has encountered unprecedented development bottlenecks, the pattern upgrade will bring industry depth integration. It is expected that after 3-5 years of market integration, the number will not exceed 500. Fierce and even brutal market competition to the industry pains, but also gradually promote the electrical industry restructuring and upgrading of the pace.