Scanning mobile internet industry to get through the economic development

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Looking at the vertical development of the Internet, it is penetrating into various fields in an all-pervasive mode. The development and popularization of the Internet, the increasing number of netizens, accelerated the rapid development of E-commerce. Embedded in Mobile internet marketing, E-commerce and other emerging applications, convenient and fast, and not limited by time and geographical constraints. Companies to see the mobile Internet good economic development prospects, have developed their own mobile phones, to maximize the development of its software programs can be well connected to wireless networks, the development of business economy. So for all the companies that are exploring or trying to make inroads into the mobile internet industry, how to open the door to success and get through this economic bloodline?

Look for new ways to sustain profitability. To have a breakthrough in the field of mobile Internet, no profit is difficult to develop the long-term, the establishment of a suitable profit model, from which profit is the important condition to solve the survival of enterprises. At present, there are many kinds of profit models in mobile internet field, mainly advertising and user pay. In the early stages of development, in order to attract users, mobile phone mobile Internet most of the functions of the implementation of free, a small part of the charges, such as mobile phone browser, memory plug-ins, etc. belong to the free. And with the increase in the number of users, the future mobile internet will be increasingly commercialized and life-oriented integration of integrated development, especially in the form of advertising, can be differentiated positioning of customers, for the likes of large-screen mobile phone users can focus on personalized ads, can refer to the limited Internet, such as some search engines There are many promotional ads, including iconic ads, text link ads, online video ads, keyword search ads and other forms of advertising, these can try to implant in the mobile phone, trial run, according to user feedback constantly improve. Also need to combine the current as the mainstream form of SMS ads, because the mobile phone network traffic, on the other hand, the slow speed of the problem, making the mobile Internet business difficult to smooth forward and development, which requires technology development, break through this technical barrier, to provide users with a more smooth network, Thus breaking the mobile Internet is more to lead the market by SMS ads, the development of a pluralistic way, not only to attract users to use mobile phone online, but also in mobile gaming to achieve greater economic benefits. I think the limited network for users of the Internet mode is a habit, and for mobile phone class can play its advantages to make up for the lack of access to the mobile phone to attract users to participate in consumption, from passive consumption into active consumption, mobile phone wireless network and computer network, such as the use of some human restrictions To achieve a function on a computer network requires a mobile client or a function of a mobile phone, such as on the computer to provide mobile phone call software download, according to the mobile phone model to download, a month or year appropriate charge a certain fee. can also open Mobile Street, and mobile developers to provide open and clear mobile phone screen and content screen, the mobile internet to establish a mobile business center, in Mobile Street to provide shop leasing, investment, marketing, product promotion, image display and other commercial activities, And to enter the mobile Business Street registered member business can also tap the profit model. And in the physical store can support the online network and mobile Commercial Street to carry out on-line interaction, transactions and so on. Mobile Internet field can explore a lot of profit, if you can avoid weaknesses, but also to better technical services to attract users, and combined with limited networks, physical stores, logistics, warehousing and other institutions of various departments to achieve the best cooperation, to achieve sustained development of sustainable profitability is a very good opportunity.

For the mobile internet to provide a good development environment and value chain, the establishment of community groups business. Any development of things will be subject to a large environmental background, for the booming mobile internet industry is also in the big environment growth. This need to take some effective measures to promote the healthy and sustainable development of mobile Internet: improve the quality of mobile Internet, enhance the user experience, improve the quality of Internet technology services, to ensure that users can easily access the Internet, better enjoy including games, calls, downloads and other business; Mobile Internet is difficult to network expensive has been a major obstacle to the number of Internet users, this requires a reasonable adjustment of the cost of the Internet, so that the user can afford to network, and then in a good experience to choose more attractive network business personalized consumption. For example, we want to travel to a certain place, but the first toll is expensive, who would like to go? Therefore, according to the majority of the actual situation, including psychological characteristics, more reasonable adjustment of internet tariffs, not foolish, lost watermelon; establish supporting policy support and technical service support, Enabling mobile networks to support a variety of business activities in economic policy can be a number of relevant support measures to encourage consumption of mobile wallet, mobile credit card, mobile phone card and so on, in some places already opened the service, such as Japan, in the mobile phone to embed a chip can be realized by mobile phone payment, You can use the mobile phone card form to take the subway, by bus, in vending machines and so on; establish a strong credit system and payment system, standardize credit card payment market order, to fully protect the interests of consumers and businesses, so that the mobile payment function can become more and more powerful, can not only be limited to small payments, Some big deals can be well met. This requires us to constantly improve the credit system and payment system, so that consumers have confidence in mobile credit card payment, and can have better safeguards to ensure that their consumption is safe.

More to raise awareness, mobile phone mobile internet in the current display of the profit may not be prominent, but according to its development situation, we can see that it has great potential to dig development prospects. Take the mobile gaming domain as an example, 2004 domestic handset game market growth rate is close to 100%, 2005 also has more than 50% growth. September 2006, in China Mobile "treasure" game business, 240 SP created nearly 30 million yuan mobile game revenue, while the top 20 SP total revenue is close to 20 million yuan, accounting for the proportion of total revenue of 70%. Mobile network game domain to learn the advantages of computer network game community group, to build a strong community group to the user and the relationship between the user gradually accumulated, settling down, to achieve stable user stable income model.

Through a series of optimization of the mobile Internet environment, through the infinite excavation of business opportunities, the various technologies, services, systems and so on, as well as the support of related financial policies and other measures. The future mobile internet will and people's life, business activities to form an integrated framework of close cohesion, clear vein, as long as we work hard, carefully to adjust to develop, its prospects are unlimited.

This article is written by Taikang boiler Li Guoping, reproduced please indicate the source http://www.zgtkgl.net/.