Scene consumption in O2O mode

O2O's scenario consumption is a real-time customer with a highly relevant experience in position, providing these customers with mobile Internet services that are closely related to the scene.

Tonight specials: Aggregating consumers in specific scenarios

For example, the "http://www.aliyun.com/zixun/aggregation/11349.html" > Tonight hotel Specials, for example, if a consumer wants to find a convenient and cheap place to stay nearby, you can use this app, Open the app after six o'clock in the evening, you can search through lbs location of the surrounding hotels, find the right room, if you pay room rate with mobile phone can be directly checked in. At this time there are many four stars or five-star hotel to choose from, but the price is the same as home, hanting and other budget hotels. Such a model on the one hand, the hotel has not sold the end of the day, on the other hand, the use of mobile Internet technology to aggregate specific scenes of consumers, so that consumers and the inventory can be found between the end of the house.

Because the hotel's customer inventory is generally large, especially in the off-season. At the same time, the hotel's fixed cost is very high, marginal cost is very low, so the hotel for the sale of the trailer has always been an urgent need. At the same time, especially in the relatively high-end four or five-star hotel, it would rather empty the room, also do not want to low prices on the market for sale, they think if the low price sales will affect their hotel brand image.

And the "Tonight Hotel Specials" model just satisfies the needs of the hotel, it is not through the way of public advertising this special promotion, in addition it is within a certain period of time, to the initiative to find customers around the location to provide information on the end room. This allows the hotel to both protect its own brand and facilitate the sale of their own room inventory. Hotels that work with The Tonight hotel specials, check the number of their empty rooms before four o'clock, will select a part of the vacant platform, the platform will be at a very low price from the hotel to get these leftovers, in the evening after six o'clock to provide users, users look for open app after seeing, according to distance, star, price, Style and other personal preferences to find and book, the booking price and the "Tonight Hotel special" price difference between the prices, it becomes its profit.

Virtual Supermarket: Mining fragmentation time

Another O2O consumer discovery model, which is provided by the e-commerce website "One Shop", also has great innovative color. Currently mainly in Beijing and Shanghai, in the business district, subway users around, you can see some billboards, these ads are closely related to the life of some beverages, small food and so on, each commodity has a two-dimensional code below, consumers can scan the two-dimensional code directly with the phone to buy, confirm the number, fill in the address, the order, These snacks can be sent to its office that day, which is actually a O2O mode of "virtual supermarket".

This virtual supermarket utilizes the user's fragmentation time, generally does not select those which needs the user to carry on the detailed selection and the comparison the commodity, but is as far as possible daily use high frequency, buys the more frequent commodity, this suits the fast pace metropolis crowd. In the distribution point, consider the flow of dense and convenient to watch such places. After the introduction of such a O2O model, not only for consumers, for the development of the enterprise itself, has brought a very important long-term value.

Since the purchase of each item is related to the two-dimensional code, so the "store" can be in the virtual shelves of two-dimensional code in the implantation of tracking information, so that the background can be counted each subway station and even the use of each billboard is how much, so you can continue to optimize the layout of the virtual supermarket, even for different subway sites, Analysis of different sites in the consumer habits, such as what kind of goods more sensitive to what brand, and so on, which gives virtual shelves personalized optimization provides a very important basis. Even through the user's purchase behavior can be linked to the user's past search, purchase information related to the establishment of user behavior model of consumption, personalized product recommendations, so that users can quickly see their own products and easy fast underground list.

The essence of O2O mode is to make goods and consumers can be more convenient between the discovery, in fact, is equal to the scope of the supermarket expansion, shopping, trading, search and find everywhere, trading transactions everywhere. It is particularly important to emphasize that, along with the development of mobile Internet and the constant introduction of LBS elements, this kind of scene-driven search and discovery pattern still has huge space. In front of the "Tonight Hotel Specials" is actually helping a person in the scene where it found the surrounding hotel, wireless "one shop" virtual supermarket example, said in a consumer scene, with the surrounding items can be purchased to interact with the case.

Along the way, it is theoretically possible for consumers to interact and connect with a wide range of goods and services resources, regardless of their surroundings. And after the interaction and connection, if superimposed on the classification of information, search parity, reviews and comparison, then can greatly enrich the user experience in the scene.

Micro-Credit Public account: shentuo-2011

Sina Weibo: @ Shen 2011