Scenic Marketing: The new favorite of network media

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September 9, 2008, Guilin Tourism Development Corporation and Shanghai Culture Communication Co., Ltd. jointly created the "Donkey Mom Guilin Ticketing Center" in Guilin officially listed running.

August 5, 2008, Ctrip Travel Network and Mount Emei scenic Spot formally signed strategic cooperation Agreement. According to the agreement, both sides will make full use of their own advantage resources, and jointly develop characteristics of tourism products, integrated marketing platform.

June 26, 2008, sponsored by Chifeng Tourism Bureau, Hexigten Qi People's government, China's largest tourism trading platform with the network to undertake the Hexigten Qi scenic spot promotion will be successfully held in Beijing. With the same process network in Beijing to promote the Hexigten Qi government continue to rely on the same process network strong network resources, out of 220,000 of the prize to hold "Prairie Star" tryouts. To participate in the form of online enrollment, October 25, 2008 will be selected 20 outstanding contestants for real shooting, and then to the award winners, the best will have the opportunity to develop to the entertainment circle. ............

Recently, about the scenic spot and the network media cooperate to carry out the marketing news overwhelming. Why does the network media become each big scenic spot marketing new choice?

First, the network experience better, faster

The main way of advertising in traditional scenic spots relies on print media, outdoor advertising and TV commercials. Plane travel advertising generally through newspapers, magazines, DM leaflets. Outdoor advertising is more media-rich and still flowing. But the effect is similar, the method is simple and rough, repeated emphasis, hard to instill impression. But this kind of advertising credibility is not strong, the picture is PS is very fake, rhetoric gorgeous no lack of praise. Experienced travellers are mostly skeptical. Television tourism advertising is relatively primitive response to the destination itself, the credibility of a stronger, and more lively and vivid. But it will destroy its own mystique, and it is also a passive compulsion to instill in the audience. and the network performance way more flexible and changeable, use the network, can text, picture, video and so on all kinds of performance machine combine, give the audience more specific more real feeling.

In addition, the general website of the news are copied from some large sites pasted over, which led to an influential website news was turned around until you open a similar site, will see the relevant reports, this is the traditional media can not compare.

Second, netizens will become the mainstream tourism consumers

In the eyes of many scenic marketing planners, China's netizens are young, financially low, and don't have high spending power--a situation that has changed radically now. In Beijing, Shanghai, Guangzhou and other regions, has formed on the Internet Information dependent netizens, college education accounted for 56.8%, married netizens accounted for 39.9%, netizens have been China's consumption capacity is very strong mainstream people.

In addition, the number of Internet users is huge, the number of Chinese netizens has exceeded 260 million, which is a scary figure. In addition, if the tourism site, the audience itself may be a tourist enthusiasts or demand, will be the first time to become a tourist attraction.

Third, the network platform's user viscosity is greater

As a communication platform close to consumers, the representative of the tourism industry in the Ctrip, and so on, there is a comprehensive Tencent, Sohu, they can provide community users with access to information, communication, entertainment, business, such as a full range of Internet content services. It is this concept of "online tourism", which makes the Web site has a considerable user viscosity, can firmly grasp the user, and make the user's network activities are increasingly rich, not limited to simple browsing. These factors make each website become a better marketing platform for scenic spots.

Four, the network media propaganda way more diverse

Perhaps for most scenic areas, the combination of marketing and network is not a new topic, but, many scenic spots on the network marketing understanding and use, but still stay in the stage of shallow level, not very good use of the diversity of network means and interactivity. How to spend the least amount of money to use and integrate as many resources as possible, and through a variety of communication methods to affect the audience, to maximize the effectiveness of transmission and optimization.

The website forum, the blog and so on function, may let the user discuss with each other, such appraisal from an experience person mouth, its credibility and the influence far surpasses ego to flatter, this is also the network public relations, the network hand-pusher popular one big reason.

Line under the combination of online, will achieve a multiplier effect of marketing. Hexigten Qi's "Prairie Star" image Ambassador tryouts, is a typical line under the combination of the case. This activity is of great appeal to the younger generation, which has a strong desire for expression. To step back, and do not have to think about exactly how the progress will be, but the light of a "scenic draft" gimmick is enough, Hexigten Qi tourism visibility will be unprecedented rise, so that the goal has been achieved.

Good tourism marketing not only needs the developer to study the tourism, find the demand, and integrate into the design and development of the scenic spot, at the same time, in the promotion and dissemination of tourism, also need to choose the right media platform, and the life of tourism consumers close integration, And the media with personalized characteristics will undoubtedly enrich the spread expression of the tourist attractions.

It can be said that the Internet so that the marketing force has been greatly released. Those who rely only on traditional advertising, only to spend huge sums of money on flat, TV, outdoor advertising and then waiting for tourists to visit the scenic spot, one day will find that they have been left behind by competitors. In the new marketing era, the winner of the marketing must be the most effective use of Internet information and control.