Schmidt's Friday televised speech needs to placate TV service providers

Sina Science and technology news Beijing time of August 26 night, Google chairman Eric Schmidt (Eric) will be at the Edinburgh International Television Festival in Friday to publish "MacTaggart" (MacTaggart) speech (Beijing time August 27 1:45 A.M.). The MacTaggart speech was named for the famous program maker and director James Mctaget (James MacTaggart) who died in 1974, while the Edinburgh International Television Festival was founded in 1976. In the history of the 35, Schmidt will be the first non-television broadcasting industry personage in the television festival to deliver keynote speeches.　　At present, the relationship between Google and television service providers is not harmonious. "The TV industry is still wary of Google and everyone knows what Google is doing," said Dan Cryan, analyst Dan Klein Digest, a British media research firm. The concern for television providers is that Google is likely to enter the market and sell ads to its customers. "Google has always been ambitious about the television market and wants to extend its advertising services to the market." The television industry has a huge share of the global advertising budget.　　But so far, Google has done little in the field, though it has bought YouTube, the video site. Last October, Google launched Google TV in the U.S. market, allowing users to access Internet content via television.　　But the service was quickly blocked by NBC, CBS and ABC, the US's three broadcasters, and Hulu, a video site. Using Motorola to enter pay-TV but last week, Google announced a 12.5 billion dollar takeover of Motorola Mobility.　　Only 17,000 of Motorola's mobile patents have been noted, but their set-top box business has been overlooked. Google did not say how it would treat Motorola Mobile's set-top box business, and some analysts said it would split the business in the future.　　But Stuart Jeffrey, an analyst at Nomura Securities, Stuart Jeffrey that Google is likely to take it into the pay-TV market. As a result, the deal has caught the attention of US cable companies. Under the leadership of Larry Page, the new CEO, Google is likely to take bold action to move into the mobile and television markets.　　Not so long ago, Google has launched its Facebook + challenge. If you capture a home through a set-top box, Google will get rich data on how TV ads affect online buying decisions. "Television is a stronger driver of e-commerce than ever before, but it's even more important to understand how it happened," said Paul Lee, an industry insider, Paul Li Hu. "Having a set-top box business allows Google to enter the television industry in a different way than Google TV," he said. Paul Erickson, an IMS research analyst at Paul Eriksen, said Google could also provide a passEnter the market with a development platform. In his Friday speech, Schmidt needed to convince the television industry executives on the spot that Google TV was their partner, not the competitor. (Li Ming)