Scholar: Webmaster don't fall into the website promotion misunderstanding

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About the site to promote this piece, in fact, I am not very proficient, involved in the face is not very wide, but still want to write some of their experience, and you share.

During the Spring Festival, the author has been to Xiamen, a network company to work for their a dating site to do promotion. At first I was full of confidence that I had the ability to do the job for them and help them develop the site. But obviously, they are not very understanding of the principle of promoting the site, after all, is a small company, what site does not mention, do not want to advertise for them, after all, the end result is huff.

Promotion, in their view, just look at the effect, and see what effect, that is to see the daily through my promotion on the site to bring the number of traffic IP. Or, it is the flow, the site can bring profit.

Also believe that there are too many webmaster have the same idea, that is, to promote the site is to bring traffic. I have to say, in fact, this is a great misunderstanding of the promotion of the site.

First of all, the promotion of a Web site, it is impossible to say that you will be able to see the obvious effect in the short term, that is, it is not possible in the short term to very obvious flow changes. Because even such a flow, also refers to how many users can retain, that is, user stickiness.

Moreover, the promotion of a Web site, if it is purely to bring traffic, and do not consider the quality of the flow, please, it is recommended that you can brush the flow, after all, the current network of brush flow of the Union is not a few.

In my opinion, website promotion, more tend to SEO that piece. SEO's main task is through the site structure, keyword selection, site content planning to adjust and optimize, improve the site in Baidu, Google, Yahoo! and other search results in the natural rankings. This is exactly the same as the website promotion.

Promote the site, as its name suggests, to promote the site out, let others know, rather than the domain name promotion. Here is not the enterprise station that kind of, but we are relying on traffic to eat a station. Web site, always content for the king, content enrichment, users like, search engine like, this is necessary to promote. Users like, early promotion, later users will naturally come to their own, search engines like, will visit your site every day, the weight will naturally rise slowly.

Post promotion, friendship links, outside the chain, offline activities to promote, and even SEO optimization, these are the way to promote. The main is to see what you can use, to be good at which aspect promotion.

And personally feel, in the promotion of the site should know that the most important point is, to promote the site, never think too simple, if not to look farther, you will only promote the site after a period of time, will be the effect of their own disappointment, turned into not self-confidence.

For the simplest example, Google PR value every March update, maybe you spend a lot of time every day in the chain of friends, do very well, but in Google Update PR value before, is basically see no effect. and the PR value aspect, is precisely most stationmaster all attaches great importance to a parameter value.

The above is I from doing it College Station for half a year since some sentiment, by the IT Academy Station (http://www.itxyz.net) scholar original, welcome reprint, Reprint please retain this information, such as for deletion, declined to reprint.

Therefore, the webmaster in the promotion of the site, with the development of the vision to see more distant, do not see the immediate effect of light. After all, website promotion is not as simple as imagined.

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[Daily debate] website promotion, heavy flow, or heavy quality.