School letters are really a very light tool.

Absrtact: Because work is busy, unable to accompany in the side for a long time, grasps the child in the school condition almost became the Chinese parents ' natural demand, but in my own growth experience, the general school and the parents communication is by the usual paper quality notice (back

Because work busy, unable to accompany the side for a long time, master the situation of children in school almost became the natural needs of Chinese parents, but in my own growth experience, the general school and the communication between the parents are relying on the usual issued by the paper notice (home signature ...) or quarterly home visits each year, the frequency of communication between schools and teachers and parents is not high or efficient.

And when the mobile Internet comes in, micro-mail, a huge platform with hundreds of millions of of users, is making it a way for us to communicate with each other in the direction of permanent online and real-time contact, then the communication between the parents and the school should be improved by a new generation of way and innovation, so the home school version of the vertical micro-letter seems to be the trend, "Dragonfly School Letter "Is the one which tries."

Compared with other online education programs that rely heavily on content, dragonfly school letters are relatively light applications, it is divided into teachers and parents two versions, the teacher can be used to decorate the job (job template below), to send praise/criticism to parents of children (if there is no intelligent computer, can be sent to the function of the machine), And the daily affairs of the notice, can also be used to contact with the school teacher. The parent side is simpler, receives the homework and the notice which the teacher sends, can also look at the education information, or with the teacher to carry on the text exchange (the individual thinks later can do the parent community).

Dragonfly School Letter CEO Chen Siyu and I said that their starting point of school letter is very simple--at present, the speed of education Internet problems, the speed of user development is also a problem, they do not want to start from a very heavy point of education, school letter is actually a very light tool, replaced by the original China Mobile to do "school communication"- Because school communication is a text message and MMS form, to pay operators, and Dragonfly school letter is free of charge.

Why choose to start with the communication between the parents and the school? It is because they think that the decision-making power of educational products is still in the hands of parents, so they tend to get parents users, the current profit model is based on data analysis to the offline agencies, such as teacher directed issued a failure notice, Dragonfly School letters can be used to match the course ads for these children with educational institutions with a corresponding tutoring program. As for the teacher at this end, if the Dragonfly school letter in the future can do a lot of teacher users so that enough to understand this group, there will be a chance to make Office OA, and even the school teaching effect evaluation system, so that the operation of the school more intelligent. They have actually seen the school's demand in this area, but they are still trying because of the strong customization needs between schools.

According to Chen Siyu, Dragonfly school letter in Shenzhen has made a good score, in the open registration is only by line under the team to the promotion of the school, access to 200,000 users, accounting for more than 20% of the Shenzhen market. They will soon have the campus version officially open, so that parents and teachers can be free to register. Team background, Chen Siyu had done about 10 years of education software development, and then have to do face-to-face communication of educational tools, but because these products have to replace and subvert the traditional education of the opposite nature, so the development is not wishful, but the individual think he this venture to do Dragonfly School letter, There may be opportunities to achieve greater results with lighter and smaller entry points. At present, the company behind the Dragonfly school letter has received 10 million of the angel investment.

Some recent domestic and dragonfly school letter similar products, such as every day, school inside and outside, wing school pass, but the company's angle and focus are different, school and more biased community, wing school general rules are telecom products, and wing chat integration. Chen Siyu said he believed that because of the particularity of the education system, doing education O2O not as simple as think, need a more experienced offline team to do, just the Internet team to do the words will encounter many difficulties.