Science doing network promotion not doing nothing

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Recently, the road of SEM received a website optimization case, the customer is a Shanghai self-priming pump manufacturing Company, specializing in the production of self-priming pumps, self-priming pumps, such as pump products, before the business talks, the company's current webmaster to talk to me for a long time, first complained about the company's arrangements, said he had never contacted the site optimization, But let him do this, and then said he did how much optimization work, but the site how no improvement, keyword ranking is not moving, for this kind of situation, I asked him how to do SEO, peacetime specific what work.

By talking, I learned that his optimization work was mainly like this: update four articles a day, and then in Webmaster Forum back to posts, post, have time on some of the Business-to-business website to publish some information, the method is very simple, very introductory, but if done fine, but also can get good results, Optimize which competitive keywords that is muscle, but the general competitive level of the key words, or no problem, but he worked so long after, really no effect, do the keyword is still in Baidu 7th, 8th page.

What's the reason? He had a very strong doubt about it, hoping I could answer for him, so I analyzed his website, combined with his optimization, and finally found the reason-he did too much work.

1, low quality article content

As a webmaster, he may not be very capable, but is definitely a diligent, daily update on the site http://www.chanshenpump.com/on the article as many as 4-6 articles, but these articles are reproduced from the Internet, at most some minor changes, In Baidu's demand for content more and more high today, really not what high quality, so, although the updated article a lot, but the quality is very low, this point from the site can be seen in the collection, after all, the site has more than 100 product information plus 200 product knowledge, industry news, but included not more than 200, The collection rate is really low enough.

2, no effect of the "outside chain"

What is called the chain? Only by the search engine included in the station outside the link, can be called on the chain, then, the boss of the outside chain? Through the query outside the chain, found that many of the network he did not have the link outside the site, but he is still persistent in where to publish. What, no picture, no truth, no trust? Then I will specifically say that he did the link mainly published in the Webmaster station, webmaster House, push A, stragglers and other well-known forum soft text advertising area, but, he did not find, published in these sections are rarely included in the article, probably looked at the amount of his dispatch, Basically have each website nearly has 300 pieces of information, but can inquire to the outside chain number but only 20 few, this kind of efficiency is very low heinous.

PS: In fact, the person who made this mistake is not the only one of the company's webmaster, we are in which forum to see the soft, how many people there are desperately in the hair of the soft text ads, but there are a few people to see whether this kind of soft text advertising has been included, sent hundreds of information, search engine even a not included, Isn't it sad?

For now, China has a large part of the seoer in doing optimization is the head to do things, for website optimization, is a guessing-style optimization process, every day busy have to do things, but a few months later looked back, but did not find any results, it is very hard to hit. In fact, not the site optimization This block has this problem, is in the general e-commerce work, this problem is not uncommon, with my current company as an example, some colleagues in the business of publishing information, and will not visit the site, just see the site on the register, and then a brain of all the information sent to the past, And then do not detect the hair message has no effect, and to find the next site, and then continue to hair, but it is possible that she registered is a very rubbish site, even Baidu included also did not, or the site's management requirements are very high, the article was deleted after the release.

Speaking here, I think, friends must be curious what is the promotion of science, how to do it is not to work hard?

So, let's take the road of SEM to share our experience!

In our opinion, the so-called scientific SEO is based on a planned, there is sufficient data analysis based on the SEO, the only way to achieve scientific and efficient, the specific methods should be as follows:

1, before the optimization, do their best to do the optimal program, in the future work, around the work plan, the planned work will not be confused.

2, the production of a good detailed data report, the number of included, the number of chain, pr,br and so on SEO parameters to monitor, so that the process of the site is well aware.

3, regular analysis of the site's statistical reports, according to statistical report feedback information to develop better optimization strategy

4, the frequent analysis of Web server logs, so that the search engine crawling rules and Web site failures have a most rational understanding.

If you have done it as above four, then, I have to tilt my thumb to say, you have been a qualified optimization staff, if you have not done, you can continue to work hard.

This paper is the first SEM home, webmaster Tang.