Science in writing

On the Internet, slowly appear rich text form, including email, blog, microblogging, demo and so on, in general, we focus on the content, but rarely consider a question-how long these things is the most appropriate?

The question of Kevan LEE was carefully studied .

By collecting all kinds of information, he came up with the following findings:

1, the ideal length of Twitter is 100 characters

Similar results were found in the studies of Buddy media and track social.

Twitter has the highest forwarding length between 71-100 words

2, the ideal length of Facebook posts no more than 40 characters

Jeff Bullas by analyzing the "likes" rate and the comment rate of the posts, the rate of interaction between the posts with less than 40 words is 86% higher.

3, google++ title ideal length not exceeding 60 characters

This is the discovery of Copyblogger's Demian Farnworth. His suggestion is that the title should be resolved by the best line. If the line is really out of place, then execute plan B and conceive the first words of the article.

4, the ideal length of the title 6 words

Kissmetrics's findings show that the audience is most concerned with the first 3 words and the last 3 words of the title.

5, the ideal length of the blog is 7 minutes, 1600 words

This is an excellent blog site Medium research results.

The Medium measure of the performance of the article is not the number of clicks but the degree of concern. They found that the degree of attention (reading time) of the article increased with space, reaching its peak in 7 minutes, and then gradually declined. If it is more pictures of the article will be about 1000 words is advisable.

6, the ideal width of the paragraph is 40-55 characters

Social media expert Derek Halpern found that the width of the content determines the impression that the media leave behind. The content width determines the perception of the article is simple or complex, but also the key to maximizing the reader's understanding.

And what he found was that 40-55 characters per line was advisable. Of course, the character here refers to Latin, according to the average length of English words, about 8 to 11 words. In contrast, the Chinese information compression rate is obviously higher.

7, the demonstration length to 18 minutes advisable

This is the discovery of the Ted organizer, the orator Carmine Gallo, that all the people who come to TED's lectures will meet this requirement. The theoretical basis is that human attention span is limited, because the human brain to deal with new information needs to consume a lot of glucose, oxygen and blood volume, energy consumption is easy to fatigue.

8, the ideal length of the domain name is 8 characters

The daily Blog Tips summarize some of the features of a good domain name:

Brief

Easy to remember

Easy to read

Descriptive or brand effect

No connectors or numbers

There are. com extensions

In addition, they through the Alexa report 250 top-level Web site analysis found that its 70% of the site domain name length is less than or equal to 8, the average length just over 7.

As a summary, the following information map summarizes the findings of this article:

To sum up, the content seems to be as concise as possible, if there is such a relationship, I think it is probably because we are in an era of information explosion, there is not so much time and energy and absorb so much information, So the content has to be coded in a more efficient way or a more compelling beginning to be effective in attracting audiences.

However, in my opinion, the key of the media still depends on the content, perhaps the above results in the content level of the median performance has a certain reference significance, but as long as the content is wonderful, the length can still be impressive, proving still can not bear to cover the volume.