Scientific and technological innovation to solve the problem of user heating Haier become the most concerned air conditioner brand

"This year the cold air is frequent, and the temperature is lower than in previous years, the home air-conditioning is no use," with the recent cold wave widespread widespread, Lin's complaint also came, "the air conditioner opened for half an hour, the home has not a bit of heat, heating effect is really let people helpless." However, in Mr. Lin will his troubles "bask" to the Internet, immediately there are many enthusiastic netizens to help counsel, through the recommendation of netizens and their own advice, with "3 minutes of hot" function Haier air-conditioning successfully resolved Mr. Lin's heating troubles. In fact, through the network to reflect air-conditioning "heating effect is not ideal" and find a solution to not only Mr. Lin one person. Reporter recently from China Statistical Information Service Center (National Bureau of Statistics sentiment public Opinion Survey center) released by the "China Air-conditioning industry Consumer Research report" learned that 75.8% of consumers said before the implementation of the purchase plan will be through the network browsing home appliances Word-of-mouth evaluation, after-sales service quality evaluation and so on, To deepen the understanding of the brand and products. Especially since the winter, air-conditioning has become the most user-focused home appliances products. According to the report's statistics also show that in all the air-conditioning brands, Haier by virtue of 3 minutes of the leading advantage of hot, to 1877 of the focus on the index ranked first, become the user's most concerned about the air-conditioning brand. Reporter learned that with the development of society, as people to obtain information, the main source of the importance of the Internet has been self-evident. And Haier as the internet era of enterprises, in order to catch up with the user clicks the mouse speed, through the Internet and users of effective communication, truly accurate grasp of user needs, to achieve a fruitful product innovation, functional innovation, experience innovation and service innovation, has been the attention and recognition of many consumers. In this connection, some industry experts also pointed out that in this consumer-led market in the Internet age, enterprises and products from competitors stand out, the key is whether the first time to accurately grasp and meet user needs. Recently, the National Information Center issued the "2012-2013 domestic key cities air conditioning market situation and Development trend analysis report" also shows that the current air-conditioning industry in many enterprises due to the impact of inventory, capacity expansion, the pace of innovation significantly slowed. and Haier air conditioning in such a large environment, with the help of Internet access to the user needs to push new products and new technologies, highlighting the innovation-driven development of the determination, and realize the new product listing is the best-selling success. Most importantly, Haier is transforming from a service-oriented enterprise to a platform-oriented enterprise, hoping to build a platform for users to meet the needs of the global professional resources in this platform to achieve docking, create user value. And Haier is the leading product for the carrier, relying on continuous innovation platform, continue to create value for users, create personalized life experience, won the world's largest user recognition. Reporter learned that a few days ago the world's authoritative market research agencies Euromonitor International (Euromonitor) The latest Global Home appliance Market Survey results show: Haier large household Appliances 2012 brand retail volume accounted for the global market 8.6%, the fourth consecutive world first.