Scoutmob forward variable body C2B platform

Founded in 2010,

Earlier, Scoutmob disclosed only 500,000 users, but the company expects the number of users to reach 1.5 million by the end of the year. It should be able to do so soon, Scoutmob announced a 1.5 million dollar investment before the venture's new Atlantic Ventures.

Scoutmob also offers a review service similar to Yelp. It has now been extended to 13 cities in the United States, including Austin, Boston, Chicago, Dallas, Denver, Los Angeles, Nashville, Portland, Seattle, Washington, D.C., etc.

Earlier this week, Scoutmob announced a partnership with Foursquare to offer concessions for bars, restaurants and other recreational facilities. Scoutmob became another preferential activity partner after livingsocial,gilt City,at&t Interactive,buywithme and Zozi.

Scoutmob is similar to Groupon, and is similar to saving money for users, unlike one offering coupons and one offering to buy a product.

Scoutmob basically offers a local business offer of 50 percent or minus 20 dollars a day. Users need only have a device to display these benefits. (such as smartphones or tablets, or print out). In addition, unlike Groupon's Daily offers, which are limited in duration, Scoutmob's offers generally have a relatively long period of use (up to three months).

The biggest difference between Scoutmob and Groupon is that the Groupon model requires users to pay in advance and then consume, Scoutmob not require the user to pay directly, but let the user "participate" in, when the offer is really "feasible", Provide free location coupon for users. Users with coupons to the business to enjoy concessions.

Scoutmob offers these benefits via smartphone GPS technology or computer direct access. Through the computer, you can only see the day's preferential information.

Scoutmob App:scoutmob first of all through the user's GPS positioning to determine the user's activities in the region, and then targeted to recommend the current business is being carried out preferential activities. Start the Scoutmobapp, the user sees is in the vicinity is carrying out the preferential activity merchant to release the preferential item.

Scoutmob website: Enter Scoutmob homepage, the user sees is a very concise page, one of the most important is the visitor must enter own information to subscribe "The mail address" only then may enter its next page, The next page has scoutmob app download guide page and some promotional information, click "NEXT", then go to the "Preferential Information" page.

Scoutmob mainly earns money by redeeming coupons to merchants. When a merchant cooperates with Scoutmob, Scoutmob will send a daily discount to the user via SMS or email, which is very small, or send preferential information to users in the vicinity of the merchant, which is higher cost per bar USD. The latter charge more because businesses know that these consumers are on their turf. GPs can prove this, because only when the user arrives in this place, they can receive the preferential information of the merchant.

Scoutmob mode still has a lot of problems, such as it or need to raise a team of BD to negotiate with the merchant, the merchant has many doubts about the charging mode, such as the number of mails sent, accuracy, or the number of messages sent by GPs, whether the conversion rate can meet the requirements.

He Yi that Scoutmob mode can be changed into C2B platform. Its current 50% discount show, in fact, is a consumer purchase intention to collect the process, if it this form of a step, the Scoutmob to the user or business open, and then by the user or business to initiate group buying, Scoutmob just as an intermediary platform, On behalf of users and businesses or businesses and users of the communication, the two sides of the transaction Commission can be charged.

Of course, before that, the platform had to work out detailed and elaborate rules. including how to initiate group buying, how to initiate group buying, the audit mechanism of the platform, the basic rules, the amount of commission charge on both sides of the transaction.