SD mode: The future will be very "drying"

This year http://www.aliyun.com/zixun/aggregation/13811.html ">app store gave the iphone the best application of the year to Instagram, and the reason for the award was:" This is the most authoritative photo sharing application of the year and the fastest growing social network in the world. From this award, we know that Instagram is a photo-sharing app, but I'm interested in: First, why is it growing fastest? Second, why is it a social network?

In addition to thinking, I would say that Instagram represents the future of mobile Internet: SD mode.

2011 can be said to be the year of SD, in addition to Weibo, Instagram is one of my most commonly used applications. On my iphone, there are soundtracking for sharing music, sharing video Socialcam, sharing TV movies Intonow, sharing foursquare, sharing food foodspotting, sharing dressed pose, Share the Gogobot of travel, the oink of sharing good things, and even the path to share a sleeping state, and of course, the micro-bookshelf for sharing books. In addition, micro-blog is also SD mode, share your thoughts, views, events and so on. Most of these applications are available this year, micro-blog is also popular in this year, so that 2011 is not an SD.

SD mode is simply share & Discover mode. Share represents sharing, sharing, socializing, and socialization. Discovery represents discovery, recommendation, and personalization. Compared to the investment community is very popular Solomo mode, the individual thinks SD mode is more representative of the future, because SD mode contains Solomo mode. From the SO (social social) layer, the share in SD already contains the social layer. Since it is sharing, it is necessary to resolve what to share, who to share, when to share, and where to share. and the mobile phone (MO layer) is used to realize the sharing of tools, people can share whenever and wherever. See here, you may ask, why should I share? What good would it do me to share? What are the benefits of sharing besides being able to enhance the feelings of friends?

I would like to say that sharing is not only a bridge between friends, but also a social bridge.

In the face of more and more complex information society, we only play my for everyone, everyone for my spirit, we will not live so tired, our life will be better. To achieve this goal, we have to start from the discover level. Google is a great company by collecting analytics and then proactively going to discover (search). The next great company will also appear on the Discover floor. But there are other ways to implement discovery, in addition to LO (localized local) in Solomo mode.

Twitter's latest revision means Twitter has realised that share is not enough, and that it has to be discovery to allow users to discover the people and things that matter most, and that Google's introduction of + + means that it is not enough to take the initiative to collect, but to collect it passively, Let the user initiative to search is not enough, but also to allow users to find passive. Today, Google, Twitter, Foursquare, and Oink are already exerting their force. But compared to the domestic big companies have not been exerting force in this respect, such as Sina Weibo, more and more like Tencent. Weibo itself is born for mobile internet, Tencent represents the PC era, to some extent, QQ space-style social network can not represent the future.

As the CEO George Colony of Forrester, a well-known analytics firm, says: "Using social networks not only takes a lot of time from users but also consumes energy", which means that the current pc-based social network is not efficient. He also predicts that future social networks will move towards "efficiency and time saving". Along with his words, I would say that the future of the social network in mobile interconnection, and it must be SD mode.

(Responsible editor: The good of the Legacy)