"Sea Amoy" and the Royal Mail under the Express brand parcel force reached the cooperation

Absrtact: In 2014, Wangshee, who was engaged in the sea Amoy business in the UK, finally felt that he had founded the Premier League logistics as a company of scale. The company began with a small office in Birmingham, where it had a room in Canary Wharf in London in the first half of the year

In the 2014, Wangshee, who had been in the UK for many years, finally felt that he had founded the Premier League logistics as a large company. The company, starting with a small office in Birmingham, had an office and a 300-square-metre warehouse in the Canary Wharf area in London in the first half of the year, and 8 of the 23 employees were British locals. But no matter the venue or the personnel, Wangshee still feel not enough.

Really let Wang Xuefeng build self-confidence is it and the Royal Mail Express brand parcel force reached cooperation. Parcel force equivalent to China Post EMS, the Premier League logistics is very fortunate to become in the Sino-British logistics line with Parcel Force signed an exclusive agreement between the few Chinese-run logistics companies.

The report by China E-Commerce Research Center shows that the overseas purchasing market has increased 19 times times in 2008-2012 years and reached 74 billion yuan. The source of all this is the 2008 Sanlu Milk Powder incident, many young parents began to target overseas to find quality and safe infant formula. Those overseas Chinese have discovered the business opportunities, they help domestic compatriots from Paris, New York, London, China, Hong Kong, Tokyo and Seoul and other cities to buy brand-name products, to provide them with similar Taobao-like online shopping services, known as the "Sea Amoy", and domestic consumer demand has expanded to apparel, cosmetics, electronic products.

Wangshee is also a member of the Hai entrepreneurial crowd. While studying in the UK, he often helps his friends in the UK to purchase the British brand, but every time it comes to mailing it is always difficult. "A lot of Chinese logistics companies here are still using the original phone call plus the manual, you can imagine the feeling in the Wall Street wolf, in fact they are their own manually to parcel force site orders, inefficient." Wangshee the first financial weekly. From the phone to confirm the size of the goods, to the other side to give quotes and bank account information, their own payment to send screenshots, the final confirmation of payment, to toss a day to finish. Technical development background Wangshee decided to solve this problem themselves-after graduation, set up a fully automated under the single High-tech logistics company. Now in the Premier League logistics website, it takes only 5 minutes to complete the whole process of the order payment.

Some 60% of Chinese luxury consumers have used purchasing services, according to a recent study by Bain. More Chinese are no longer just choosing to shop outside for better quality products, and they are also eyeing their price advantages. The main reason for their shift to purchasing is that domestic tariffs on luxury goods are too high, and China now imposes a 50% tariff on cosmetics, after which it also imposes a 17% value-added tax on imported luxury goods. With the appreciation of the renminbi, people found that buying goods abroad even if the freight and tariffs are cheaper than at home, Hai has a better reason.

Mandy Liu, a staff member of an advertising agency in Shanghai, began buying imported milk powder after her baby was born in 2010. "Safe milk powder for Chinese young parents is no less than the house just needed!" "When gradually understand the purchase business, she found not only can buy foreign good products, but also to save money, product categories also greatly exceed the category of milk powder."

Alibaba, Beijing east, Shun Fung has opened overseas shopping channels or logistics channels, as well as more and more entrepreneurs to join, this year, the mainland has 5 cross-border electricity business projects have been invested. 2013, the overseas purchase market transaction size of more than 70 billion yuan. In this period of time, Wangshee also saw his company orders have 5 times times growth, the Premier League logistics do not hoard goods, all goods are shipped on the day, the volume of 12 tons per day.

But Wangshee feel that these cross-border electricity dealers still do not jump out of the mode of purchasing: or the product listed on the Internet, after the user to buy a single after the purchase, or the guide as a cut, the user Guide to foreign websites, from which to extract the partition. Although they claim to be able to synchronize prices, inventories and other information with foreign countries, this is not true. Some transshipment and courier companies will collect tariffs, and when the goods arrive in China, the initiative to tax, and some will not. Some purchasing agents will take into account the grey channels through which Hong Kong enters the mainland in order to evade tariffs when choosing transshipment and courier companies.

But China's customs has since introduced stricter rules this year, with spot checks rising from 5% in the past to 30%. If purchasing pay tariffs, domestic and foreign goods will significantly reduce the price difference, purchasing also difficult to make money. In addition, a growing number of foreign retail brands and websites have opened direct mail to mainland China's business, the domestic consumer only from this type of Web site directly from the list, through international credit card payment, the merchandise will be mailed directly to the domestic, which is also a small blow to the purchasing industry.

University in the United Kingdom to a dragon and his classmate Shing from the fashion blog began to slowly start purchasing business, mainly to help young people in the United Kingdom to buy British tide card. Christmas Boxing Day is one of the most discounted days of the year, to a dragon in the middle of the night will go to the UK's largest department store Selfridges queue, photos of the merchandise to be photographed to the rear of the Shing, by his responsibility to publish photos online and with the needs of customers to communicate, The fastest order was completed in 10 minutes. "However, Selfridges they all open direct mail China's service, the purchase can develop the space is very limited, I hope we can make a fashion dealer in the future, will be the UK's niche brand to China, this should be a way out." "Come a dragon to" first financial weekly "said."

"Overseas Chinese purchasing will slowly become a formal cross-border business, and those small purchasing business, will gradually lose the advantage of the sea Amoy transshipment market, the same, those shopping websites can direct mail China has so many transshipment companies do?" So for the Premier League logistics, we also face a transition problem. "Wangshee said. Lin, the CEO of ebay Greater China, also agrees with him that "in the future, Cross-border electricity dealers will be less competitive if they simply rely on the price advantage of the commodity itself." ”

Premier League Logistics has been strict implementation of formal customs clearance, each single is independent clearance, because they have self-developed automation systems, consumers can independently complete these seemingly cumbersome procedures. Although the logistics started, Wang Xuefeng next plan is to create a real sense of the offshore platform, the British brand, electricity and independent purchasing agents to integrate into their own platform, so that users can really enjoy a one-stop shopping experience.

Now they have talked about deep cooperation with several well-known British retailers, including the airways Corner Shop, which mainly provides maternal and infant products, and another top brand of clothing is about to be settled. Wangshee believe that this platform for small and scattered buyers are also attractive, in the guarantee of formal customs declaration, with the Parcel Force exclusive agreement to get lower discount prices, but also allow them to have more profit space.

"It is extremely difficult for British companies to endorse our business model and agree to cooperate with us in depth," he said. The overflow of water passengers seriously damaged the credibility of purchasing. "Even if it was founded in 2007, Taobao Global purchase, also not directly involved in procurement, logistics, warehousing and other overseas commodities trading process, large and small personal sellers of product quality and purchase channels difficult to control, which is also a lot of Chinese consumers to overseas purchasing concerns."

Wangshee once wanted to extend his technology to all Chinese logistics companies in the UK, hoping to be technically able to make the industry acceptable to the British public. "The old Chinese logistics companies are mostly from Chinatown, the river is full of gas, ' you are not to do it, we have a lot of people!" ' They just refused me outright. "Some high-end British retailers are also more exclusive to purchase, because logistics and transport can not be guaranteed, these boutique minority brands are worried that the purchase will discredit their product image." In order to prevent the purchase of illegal exports, and now even supermarkets have played a limited purchase mark on baby products. The local tax authorities are also less able to understand the business model of the Premier League logistics, which requires Wang Xuefeng to spend a lot of time communicating with them. "They think we are so big on a daily basis, the profit is not high, we suspect that we do the cooking, they do not understand why we Chinese people would rather lose money to fight price." ”

But Wangshee believes there will be fewer misunderstandings, after all, no retail brand is willing to give up the Chinese market.