"Sea Amoy" ferocious walk gray zone

On February 25, consumers in the Asia-Pacific region spend an average of nearly 350 dollars a year on cross-border purchases, while the global average is $300 trillion, and Chinese consumers spend more in the Asia-Pacific market. 26% per cent of mainland respondents said they spent more than 1000 dollars a year.

 


This is the latest data released by the research report on consumer behavior by the International express giant FedEx commissioned by Forrester Consulting firm.


 


in recent years, Chinese consumers through the network to join the United States "black Friday" and Christmas Eve shopping tide, also caused the international express giant's concern, how to tap the Cross-border electricity market contains transport business, has become an urgent need to seize the business opportunities.


 


compared to FedEx, China's express companies seem to want more. Including Shun Fung, Yuantong, rhyme Tatsu, such as domestic express giants, not only value the International express business, but also set up a cross-border electrical business site to sell their own ideas.


 


However, despite the rapid development of the Cross-border electricity market, the relevant international standards, national standards, industry standards, enterprise standards are still to be improved, the relevant security system, credit system, standard system, traceability system has yet to be established, which will be across the industry chain related to the problems faced by enterprises.


 


"Sea Amoy" ferocious


 


cross-border electronic commerce refers to the transaction subject belonging to different customs, through the electronic commerce platform to reach a transaction, to carry out payment settlement, and through Cross-border logistics service of an international business activities, for ordinary consumers, "sea Amoy" or "overseas purchasing" is an important part of it.


 


previously, the consumer's online shopping is mainly concentrated in the domestic, in recent years, more and more people find that they can go abroad to "Taobao", the consumer demand range is also expanding, milk powder, clothing, cosmetics, toys, and even electronic products have become the "sea Amoy" the main object.


 


The Ministry of Commerce statistics show that in 2011, China's Cross-border e-commerce transactions amounted to about 1.6 trillion yuan, 2012 reached about 2 trillion yuan. 2012 China's foreign trade growth rate of 6.2%, and Cross-border e-commerce trade scale year-on-year growth rate of more than 25%. China's E-commerce Research Center, the monitoring data show that China's 2013 Cross-border Electricity trading volume reached 3.13 trillion yuan, 08 to 13 Composite annual growth rate of 31.1%.


 


"Global E-commerce in 2014 sales of more than 1 trillion U.S. dollars, they are expected to double 2018 years, so Cross-border E-commerce in the next few years will develop very fast." "FedEx China District President Vice-President told reporters.


 


This is also FedEx commissioned Forrester interviewed 17 countries and regions, nearly million net consumer system to make the above report, the report shows that China has become the world's second largest online shopping market, ranked second only to the United States, the current Chinese E-commerce annual sales of more than 440 billion U.S. dollars, It is expected to reach 990 billion dollars in 2018.


 


Express


 


report also shows that the transport contract and delivery time is "Amoy" consumers in making consumption decisions, the most important issue, which also means that cross-border electric power delivery, but also become the next outlet of the Express enterprise.


 


and at home, the huge market is attracting many private express enterprises into the "sea Amoy" army, and even no longer be reconciled to the "errand", but to build their own cross-border electricity business platform to share revenue.


 


in the early February, known as the "four to one Tatsu" one of the rhyme Tatsu Express, on the low-key line of their cross-border E-commerce platform-gifted Love (UDA) online shopping mall platform.


 


an internal management of the reporter revealed that UDA (gifted love) is actually a provider and buyer trading platform, to take the mode of investment, the goods to the shelves directly to the buyer, the merchant is mainly by the Yun-Courier overseas branches for investment.


 


"International business will be one of the important business of the new revenue growth point, and the Cross-border e-business business is an extension of the company's international business." "The above management told the reporter, compared with other electric business platform, the advantage of Yun Tatsu is to control the logistics link, the time limit is more assured, in addition, the company also has more than more than 10 years of accumulated customer data, can bring together logistics industry chain upstream and downstream customer resources."


 


in fact, the fancy "sea Amoy" market is not a rhyme up. One months ago, shun Fung speed of the import of the site "Shun Fenghai" officially on the line, the use of special selling and mall combination of models, categories including maternal and child supplies, food health care, the United States and other cosmetics, products are mainly from Europe and America, New Australia, Japan and South Korea.


 


half a month later, Yuantong Express also announced its electric business platform "a city of a product" officially launched overseas direct Purchase business, on-line a group of German kitchen for the theme of overseas goods.


 


"Now many e-commerce sites have begun to build their own express logistics network, why express Logistics enterprises can not try to share the development of the big cake?" Another is brewing intervention in the field of electrical industry express business executives told reporters, in his view, compared with other e-commerce sites, the company across the country thousands of distribution outlets are inherent advantages, and other e-commerce sites to build a logistics system, it will cost a huge investment.


 


China Express Logistics Consulting Network chief consultant Xu analysis of the reporter, express enterprise intervention in the field of electricity, has its logistics and distribution and customer resource advantages, however, in the electric business professional, sales capacity does not have advantages.


 


It's worth noting that FedEx, which has also been looking at the Cross-border electricity market for a long time, has no plans to build an electrical business platform, but rather to provide a variety of transport solutions for different suppliers and customer needs.


 


"Sea Amoy" grey zone


 

In China, 65% of respondents chose to buy goods from major integrated shopping sites, while 23% of respondents chose the official brand website, and only 1% of respondents chose to buy from small and medium-sized companies ' independent retail sites, according to a report by
FedEx.


 


This and the "sea Amoy" process in the face of the various problems are not unrelated. A number of industry insiders on the reporter pointed out that at home, restricted by customs policy, logistics and tax rules, "Amoy" has been wandering in the "gray zone."


 


reporter from a number of "sea Amoy" experience in the consumer department to understand that, the traditional sea Amoy mode to go through the Overseas Shopping website, rebate website, transshipment company, Warehouse, express Company and many other links, not only the logistics cost and speed lack of corresponding guarantee, if once found that the goods were replaced or damaged, in fact, there is no door complaints, Lack of supervision, after-sales service is not secure.


 


and let the formal cross-border electricity business concerns, is the management system, policies, regulations are imperfect. For example, at present, the government has not established a legal and regulatory system for cross-border electronic commerce, and there is no uniform and stable applicable system in supervision, settlement and taxation. "Shanghai cross-border E-commerce Industry association, a person told reporters, imported from abroad, many of the related products need to be in accordance with the form of general cargo tax, tax rates ranging from 10% to 100%, and a lot of" sea Amoy "products due to small commodity value, many batches, tariffs are difficult to levy, inspection and quarantine risk is difficult to dissolve.


 


reporters to check the relevant tax provisions found that China's entry of goods and goods to distinguish between the two concepts, the two tax treatment, the goods levied by the postal tax, and the goods are levied higher tax rates and import value-added tax.


 


"Many customers want to buy the good things back home through online shopping, many of them are personal consumption, personal consumption and general trade tax rate is not the same, but how to effectively prove that he is a person is not general trade, identity card is very crucial." Vice-President also pointed out to the reporter. Therefore, the control of transaction and transport data, as well as the content of goods, identity certificates, and the effective integration of these data, the customs, E-commerce companies are critical.