Sea Amoy Live long, the core is the supply chain optimization? --"CN Sea Amoy"

"Amoy, the short-term do is arbitrage between the market, but the long-term will certainly to the formal cross-border trade development, the core is to contribute to a higher supply chain efficiency." "-although not necessarily correct, but this is my view of the current sea Amoy venture Fever."

According to Hai pioneering company "CN Sea Amoy" to 36 Krypton revealed that the team has now completed from the Jingwei China's a round of financing, financing amount of 5 million U.S. dollars. Before that, the team had won millions of Yuan Cai and Wangdong Angels.

According to the introduction, "CN Sea Amoy" next to the online web side of the Sea Amoy limited to sell the site, into the Sea Amoy brand special selling business. Considering the "Sea Amoy" trademark has been held by Ali, the project name will also be "CN Sea Amoy" changed to "Honey Amoy."

In our last report, "Honey Amoy" or a mobile based on the selection of products, special products, Amoy platform. "Honey Amoy" at that time the model is the aggregation of overseas electrical goods information, packaging goods into a localized experience of shopping applications. Users in the front of the order, the background will be transactions, payments, logistics and other complex aspects of the unified treatment. In short, it is the back-end of the process with the sea Amoy and the front-end experience, so that small white users like the local business as easy to buy overseas goods.

Next, "Honey Amoy" will try to cut by the web side, on-line limited to sell channels, to achieve Hai and limited sales two lines of parallel development. "Honey Amoy" the limited-time special selling mode, and before the sea Amoy model is mainly two points of difference:

1, before the user is for the third party's website inventory under the list, "Honey Amoy" will need to take the goods from these sites. And in the limited-duration special sale, "Honey Amoy" purchase channels into the brand and channel business, intermediate links shortened.

2, before the "Honey Amoy" is the first sales and then purchase, no need to establish inventory, and limited to the special need to buy after the sale, inventory in bonded areas and domestic and foreign warehouses. After the user orders, the warehouse directly sorting shipments.

"Honey Amoy" This transformation, means that from the previous "Shopping Guide + transshipment" Light mode, evolved into a more common sense of the model of the business. The two-point change, one is the need to have their own BD and procurement capacity (for this purpose set up a procurement department), the second is to deal with inventory management and financial pressure (so need a large amount of financing). "Honey Amoy" in the completion of the transformation, in the arrival rate, return and replacement, customer service can provide more landing support. For example, the sea Amoy difficult to achieve unreasonable by the return of goods and overtime payments, can be based on localized inventory to achieve. And the most important thing is to shorten the entire circulation chain, thereby creating a greater price and time advantage.

According to the "Honey Amoy" team, Hai basic model can be divided into two kinds: one is overseas purchasing, transshipment to the user. One is the overseas stock, direct mail to users-the advantages of purchasing is very obvious, early can quickly form a mall and create trading volume. "Honey Amoy" rely on purchasing, has developed into one of the largest sea Amoy service providers. But this pattern develops to a certain stage to encounter the bottleneck:

1, do not have their own inventory, sales scale is difficult to expand. Purchase mode orders are very dispersed, it is difficult to form bulk operation, the logistics cycle is too long so that it can not become a normal consumption.

2, no own pricing rights, no gross profit. Purchasing mode is to earn service fees, neither the bargaining power of bulk procurement, nor the flexibility to adjust prices according to market conditions of space, the profit is too transparent.

So in the "Honey Amoy" team planning, the early is to purchase for the cut, from now to the future for some time, purchasing and time-limited special sale will be developed in parallel. In the end, it is a complete alternative to the cross-border business of purchasing, no longer to the overseas electric dealers orders.

From the online to now, "Honey Amoy" has undergone nearly 5 months of development, client-activated user has nearly 500,000, the cumulative delivery of 80,000 packages, the monthly trading has broken 8 million, the number of employees from 7 to 50 people, the key position to absorb from the United States, only the goods will, Beijing-east and other electric companies members. After the completion of this round of financing, will be in the introduction of talent, business expansion, marketing and cooperation to increase investment.

Referring to the Sea Amoy market View, "Honey Amoy" team contributed to the following two points:

1, "Sea Amoy" is a distorted proposition, many people only see said "there is a market", but "market" may be only a temporary phenomenon, the influx of practitioners is not healthy.

2. Transshipment is not the core. Hai's focus is on supply chains and services, and transshipment is only a process.

My understanding of this is: in the short term, Hai is a trade barrier, price discrimination manufacturing arbitrage opportunities, a lot of sea Amoy site as long as the market to do goods and information handling work can live very well. But in the long run, as trade liberalisation deepens, arbitrage space is narrowed, and only startups that continue to create value in supply chains and user services can survive.