Sea Play Network: The world's tourism products sold to the Chinese

Sea play is the pursuit of a I have traveled all over the mountains, now want to tell you how to play the highest "tone." Article | Liu Chen daughter 9 months old, Sun Lunhua take family to New York travel, two things let him a bit depressed. One is the tickets to the musical "Mamma Mia", when he arrived in New York, he found that he could not get it; second, he heard that a cool statue of Liberty was being played in the area--sitting in a helicopter close to the goddess for a week, but the situation was not there. These projects are in the hands of local Mexican or black people, and even though Sun Lunhua is already a veteran tourist, it is just as well. At that time, Sun Lunhua is working with partner Lok (Gong music) pondering the entrepreneurial, and has locked the direction of outbound travel. When he was a senior executive in 12580, Sun Lunhua knew the potential for outbound travel and promptly submitted a report. But the report was handed in half a year, the first round of results came down-after dozens of provinces and cities research, our company can carry out tourism business. Sun Lunhua can't wait, decided to do their own, but specifically cut outbound travel which knife has no idea. The experience in New York let's start to think: How to let the Chinese directly in China to book the most authentic beer and skittles abroad? This kind of product is not on Taobao now, but most of the wholesalers in China, but only to win Taiwan, Southeast Asia and other language barriers small places, the European and American tourism products are too few, this matter is very valuable. Sun Lunhua, lok two people plus Stanford Graduate School of Business Xu put up the stall. Three people love to play-this lays the tone of the sea play. Sun Lunhua is the founder and CEO, Lok is responsible for the operation, Xu docking overseas resources. Cool News founder, Baidu, a CTO and Isi respectively to the Point Angel investment. The first employee was Chinese, followed by a Frenchman, a Danish, a Swede, an Arab ... In this way, a wonderful company "on the road." The first day of entrepreneurship is multinational companies "sea play scattered around the world's team has a common feature: to sell products around the world to the Chinese people." Sea play first recruit foreigners in China, and then send them to their familiar places, and the world's tourism products suppliers to negotiate. There is a certain barrier to the matter. "First, you have to sign up directly with local suppliers, although a Chinese person can chat with an American or Italian, but there are a lot of psychological and cultural obstacles to business negotiations," says Sun Lunhua. "Sun Lunhua has led a multinational company from the first day of entrepreneurship, which is a big challenge for startups," he said. Sea play in the world around the land reclamation "work some similar American regiment in the domestic expansion of eating and drinking", but, the sea play expansion is Italy, France, the United States, Britain's beer and skittles. This is actually a dirty and tired of living, is not only an opportunity, but also a barrier, this scattered around the world, see the "BD team to contact mammies suppliers." Sun Lunhua said that the overseas business development that point is all bitterness. While talking to the Moulin Rouge in Paris, BD found that the tourist resources of the Moulin Rouge were held in the hands of an old Italian family,Sell the line under the travel agency, is not to sell electricity dealer. Sea play BD knock for a long time, until the family generation, the new generation of relatively enlightened some, just calculate the Moulin Rouge knock down. This is what the sea-play is all about, maybe even a small shop in a faraway Brazil. The business itself is very large, traditional tourism enterprises can not say do not want to do, but can't do it, their way is to go abroad to find a local Chinese travel service to talk about, but the Chinese travel agencies in foreign countries not deep, unlike Switzerland, the French may be a few generations of people here to do the business, Many of the services offered by whites are completely different from those of the Chinese. Sea play want to give, is the local most authentic outbound travel projects. In London alone, 5 colleagues are investigating the market and doing BD. If you find a Chinese person to talk to, it is not so deep, it must be a pure foreigner with a local Chinese product manager for many years to do this thing. "Sun Lunhua said. Because the foreigner in the local combat ability again strong, the final still wants to sell the product to the Chinese market, but they to Chinese likes what product understanding is inferior to the Chinese people, therefore, Chinese product Manager + Foreigner BD "is the sea play in the local push standard lineup." And facing the Chinese consumer's sea play net is more like Jingdong. But for the sea play, users pay the moment, the sea play service has just begun. The risks of such services are not small. Visitors to the off-site, in case there is a dispute, an unpleasant product experience on the impact of tourists will be irreversible, tourists this life may not want to come, so, sea play must strictly control the quality of suppliers. Select the supplier, it is not so easy to go wrong. In the event of a problem, most of the suppliers have a very serious internal conflict. And in Europe and the United States, Japan and South Korea these regions, the tourism Organization of services demanding degree will not be low. "Of course, once there is a dispute, sea play is to stand on the client side of this," not only one-sided to the customer compensation, but also to go to the lawsuit with the supplier. The young will also like the luxury of 90% of the sea-play turnover from overseas tours. Early development, Sea play network was also forced to "do some machine + wine" mode, now just to help other cooperation agencies on the site hanging similar products, more and more soy sauce. Such a product in Sun Lunhua seems to limit the imagination of a lot of travel, in addition, there is no profit. Sea play pursuit of a I have traveled all over the mountains, now want to tell you how to play the highest "tone", such as Sun Lunhua think the most delicious German meal in the small village at the foot of the Swan Fort. He is proud of the sea play in the various areas of the head is senior big play coffee, the company asked who went to the north and South Pole, a person raised his hands. Outbound travel looks like the Red Sea, but in fact it is still a blue ocean in the world. "Sea play overseas business, there are local tourist business casually said, there is a company called Ctrip came to us, similar to you." Casual demeanor shows that the other party does not realize that Ctrip is a big company in China. 30〜40-Year-old people may be more likely to become the target users of sea play. In Sun Lunhua's view, they were the first to grow upFree line players, these people experienced a poor tour, the economic base is good, now want to play a little luxury. Sun Lunhua feel, the next to grow up of the consumer group will accept the light luxury. The first group of people to Travel, (formerly) out to see the scenery is to long experience, now is to enjoy. "Sit in a hot air balloon, watch the sunrise, spend the afternoon at the local café, or go to the local most prestigious restaurant to enjoy food-this kind of people are the typical users of the sea, consumption characteristics are open, may have more than one time out of the country, the trip than the poor travel generation is much slower, neither walk a lot of countries, will not be very diligent to do the introduction. People who reach this level generally are the backbone of society, and it is almost impossible for them to spend one months on a strategy. Sun Lunhua is also a member. He could have walked from Yunnan to Laos before, but now it's not realistic to ask him how to get a ride around. This is the backbone of the formation, they do not need to go to all over the long experience.