"Sea play" wants to do it all on a horizontal plane

Summary: A bus, a guide, dozens of with a small yellow hat of the league members, together in the hot rolling summer ride in the car outside one station after another station to walk, although the name of its Yue for tourism, but everyone knows, so the trip with the regiment is only in a hurry to change the scene

A bus, a tour guide, dozens of league members with little yellow hats, together in the heat of the rolling summer ride in the car outside one station after another station to walk, although the name is called "tourism", but everyone knows that the journey with the regiment is only in a hurry to change the scenic spots, it is difficult to leave in-depth memories and experience.

Want to have a strong understanding of the destination itself, one way is to chat with the locals, in their mouth to learn about the history and scenery of the region, Peer-to-peer tourism model to meet this demand. The other is to go to local activities, such as taking a local culinary class, and learning about the unique local culinary culture in hands-on teaching and study.

Sea play net wants to satisfy is the latter kind of demand, they are facing the exit free line crowd, provides the destination "the activity", "the ticket" as well as "the line" three kinds of travel product reservation, covers the global more popular tourist city. In addition to booking local products, sea Play also provides outbound machine + wine Package "flash shopping", the overall want to create "Outbound free line Special sale" experience.

And from a business model, the value of sea play is the "direct" model-by going to the local directly to find resources, such as tourism products suppliers or DMC (destination management), directly in the local procurement of products, so as to avoid the supply chain of the middle side of the increase in the layer, So that the most source of suppliers and end users can get greater benefits.

The trade in destination tourism products is a trend that has been very hot this year, now the Giants and a lot of startups are in the field, and the sea play is a very interesting contrast to the "My Fun Travel Network" We've covered before--I want to be deep and comprehensive in one destination, Provide the United States this destination from activities to tickets, local group projects, to car rental, pick-up, visa, insurance and other tourism products, so that people think of going to the United States to play, the first time can be remembered in my interest can be purchased in addition to hotels, air tickets, all tourism products. and "sea play" would like to do the whole on a horizontal--horizontal coverage of all popular attractions in the world, according to the founder of Sun Lunhua, said, this is partly because outbound tourists to obtain high cost (SEM way to obtain users, each user cost must have been 2000), And the frequency of Chinese outbound travel is not very high (one to two times a year), so I hope that by covering different destinations of products so that a user can occur multiple consumption.

In addition, run Hua said, the current industry is still in a very early stage, because outbound ticketing and activities are not very good providers can be integrated out to users, so everyone began to flock to this last piece of cake. But just like Ctrip and art dragon early sweep hotel stage, now many foreign small suppliers even have no way through the system and their direct connection, still need sea play for them to provide similar CRM management tools, so in a year or two the industry is far from the competition stage, This may have hundreds of millions of or even tens of billions of market, a group of people to enter, it is possible to let the whole market flourish.