Search ads are still the webmaster preferred

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The latest news, by the domestic leading community platform and service provider Shangkang (Comsenz) and Eric Consulting (IResearch) jointly launched the 2008 "fourth session of China Network Community Development Survey" activity was concluded last month, 10th, the official report will be released in late October.

Research data show that the search ads are the community in the webmaster tend to the highest proportion of the category, the proportion of up to 67.6%, followed by Community marketing advertising, the use of the proportion also reached 37.8%. This shows that the Community operators on the traditional hard to accept the degree of acceptance is not high, more inclined to the Community users experience a less negative impact on the search and Word-of-mouth advertising forms.

At the same time, the community stationmaster to the CPA, the CPS Effect Alliance advertisement Choice proportion greatly enhances, from 07 's 15.1% increases to 08 24.5%, indicated that as The Advertiser puts on the advertisement to pay more attention to the advertisement effect, also promotes the community stationmaster to enlarge this aspect the choice strength.

The choice of advertisement type of webmaster in Chinese network community

The survey found that in the webmaster often used by Third-party advertising agencies or advertising Alliance brands, to Google AdSense the highest proportion of 68.4% of the webmaster use Google AdSense, followed by Ali mother, the ratio of 65.2%. Baidu Alliance also accounted for 38.5%. It is noteworthy that in the top three third-party advertising agency or advertising Alliance brand, search engine type advertising league accounted for 23.

Webmaster frequently used Third-party advertising agency or advertising Alliance brand situation

It is understood that this investigation is based on the third 2007, joined a certain number of users and the size of the large Community Survey, analysis of the report will be more comprehensive and instructive.