Search behavior and keyword analysis: users make mistakes

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All SEO most important is the keyword Analysis + site to search friendly. In the previous article, Stone describes the reasons for the analysis of user search behavior, as well as some trends in the search for user behavior. Today, I will continue the last topic, with you to talk about specific user keyword search behavior.

A variety of keyword combinations

Different people have different search habits. The combination is endless. The way we are accustomed to searching is not necessarily what other people are used to. Like what:

1. Quote or add the title number. Typical keywords such as "Jin Dance Group", add the title number, search traffic is still huge, but the degree of competition has declined significantly.

2. Keyword combination sequence is reversed. For example, "translation of Shenzhen." 04 to personally experience this keyword has brought many customers.
3. Hanyu Pinyin. such as "Jiatingzhuangshi". A decoration website background statistics, I always see such search keywords.

Second, users will make mistakes

Immortals also make mistakes, not to mention the user is not immortal. Because of the use of Pinyin input method, I also often search the keyword error. But if we can find some valuable information after the error search, I will continue to browse. There are several common possibilities for entering errors:

1. Typo. For example, search "Google", but became "Gu elder brother", also don't say, "gu ge Input Method" also for one of my site to bring traffic.

2. Incorrect Input method. For example, "The Seven-man biography" became a "singular biography", who called Sogou Input method and "only input method" too clever?

3. Chinese typos such as "AIDS", it is estimated that many people do not know, is AIDS, or AIDS. The advantage is that those larger sites, are using the right aids, making AIDS optimization difficult to reduce. For many ordinary searchers, AIDS is evenly matched with AIDS users. So optimizing the wrong "AIDS" keyword is a good choice.

4. Memory errors such as WAGA. English name Vagaa, translated into Chinese is wow. As a result, many people think that his English should be waga. Waga search is so astonishing, unexpectedly.

Third, the longer end of the keyword targeted higher

First of all, we have to admit that, of all the user's search behavior, 20% of the keywords produced 80% of the traffic. But we also have to admit another fact: the other 20% hits the keyword conversion rate is higher!

In addition to the high conversion rate, there is also a feature, is the long tail keyword competition is low. Even so, it is no exaggeration to say that 80% of the number of long tail keyword ranking of the energy consumed only 20% of the total energy.

Typical such as ticket site, search tickets or special airfares, City + air tickets, these categories of keywords, the degree of competition is generally larger. But through some of the tools of Baidu, we found that there are quite a large number of people, is through the search "Xiamen to Beijing Ticket", "Xiamen to Beijing ticket" such words to search.

In addition, in some foreign trade sites, the long tail of the keyword analysis and focus is particularly important. For example, a battery manufacturers, directly to compete for battery such super hot words are almost impossible, but if specific to a certain type of products, or even specific models (such as Sony Digital Camera battery), it is easy to win competition, and very targeted, The conversion rate is much higher than the top keywords.