Search bidding rankings should provide exposure and CTR

Source: Internet
Author: User
Keywords Bidding rankings exposure offer should

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

The website uses the auction method to obtain the search engine good exposure effect, already is one of network marketing important means, but for uses the customer, still is in an information asymmetry status, some information should actually provide to the customer reference analysis

The number of exposure and click-through data provided, technically certainly no problem, but in a bid ranking of the management backstage but did not see such data, only a very simple keyword clicks, click the price and consumption amount, for the customer seems to want other data will rely on their own way to

In terms of exposure, different keywords will certainly have different exposure number, the impact of the click on the inclusion of the title, narrative, and ranking position, so you can through the analysis of click-through to make headlines, narrative, and ranking bidding adjustment, in addition to the click rate to judge some unreasonable malicious clicks, Imagine a keyword that hits up to 30% and even higher every day, don't be happy too early, not under the title of your good, narrative attractive, but is likely to be malicious consumption of the budget, which can be viewed from our own search behavior, we rarely in search of a keyword after every site to see, Even on the first page of the website, and this keyword if we often search, click on the probability of each site is lower, so through the experience should be able to draw a reasonable click rate, how many exposure number will have a reasonable clicks, the cost of consumption, too much or too little need to pay attention to, Search engine bidding rankings can provide a reasonable click rate as a reference value,

Therefore, in the current search rankings of the management background does not provide exposure and click-through data, customers really have to ask for more blessings. (Zebian Admin01)

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