Search dead, recommended superior

Today saw the search is dead, recommended superior, at the beginning of the article also admits that this is a typical title party, the article also said, search is a search for information is a rigid demand, search this way will always exist, but with the popularity of social networks, people find information more ways. I'd also like to talk about the topic of search and socialization recommendation,

Search not dead, more tricks

First of all, I think the search will always exist, and reflect the following characteristics:

1 more immediate and socialized.

When I search for some information now, I usually choose Sina Weibo search, or choose Google Blog Search, the truth is very simple, through the web search, perhaps the first page of the search results may be the same information, if you are using Baidu, may be the first page full screen of the auction ads, and Sina Weibo search, Can quickly search for the freshest information.

Google has also been trying to search for social media in realtime, and we can see instant messages on Twitter from users talking about the topic.

And about socialization, Google's search results are also from my social circle content.

2 more vertically.

Many people in the search for information, usually select a range, such as in Baidu know, Yahoo answers, and even recently popular Quora, although these products are very social products, but many times, people are always lazy and similar, I personally often use Baidu know, But there are few opportunities to ask a question that no one has asked, and this time, more still using "search", but the scope of the search is more narrow and vertical.

Google, as the Google search picture shows, Google's sidebar lists so many filters, only one purpose is to help users minimize the search scope.

And the rise of some content-sharing communities has also prompted a more vertical search, I can go to Flickr, search for videos I can go to Youku, potatoes, search books I can go to watercress, search movies I can go to mtime, and so on.

3 more localized.

In our daily life, most of the basic necessities are related to localization, go out to find bus routes, find local business discounts and information, and so on, from the previous Google has to buy Groupon to the recent Google offer, All show that the search giant is trying to make its search more localized.

According to previous news reports, ebay bought a local shopping search engine in milo.com--to get more shoppers looking for shops nearby to shop and use mobile browsers to shop. The latest news reports, foreign local search service provider local.com to finance 15.5 million of dollars, visible, localized search is also a battleground.

4 more mobile.

A lot of times, when I use a few lbs products, I use the most is not check in this function, but the map search or some local hotel business search, this time the search becomes more situational, this time the search can pinpoint where I am, I can well search for some of my surrounding business information, Let me at a glance on the map.

Let's talk about recommendation.

Google and other search engines through the keyword for users to find results, and the rise of social networks, more and more people in the search for information, turned to ask their own social network in the circle of relationships, we through Sina Weibo, QQ Group, watercress Group, or even their own personality signature, Send a request for information to your relationship circle, so to speak, a social network organizes information through its own circle of relationships. So what are the characteristics of socialization recommendations?

1 higher credibility;

More and more people will not believe that the merchant's own message, and for the recommendation from friends, they feel more credibility, there are many things, are to follow the recommendations of friends and buy home.

2 more personalized;

Personalized this, in the search has died, recommended superior in this article also mentioned, I think the recommendation should have a "personalized" modification is a good recommendation, and personalization is inseparable from your social circle, in the watercress, you have not told the watercress you like to see what books, but watercress often can be some surprise recommendation, This is inseparable from the characters, friends, and groups you are concerned about.

Summary

Search, or recommend, I think that in social networks, both of these approaches exist, and we look for information in a variety of ways, but the current deluge of information, the real challenge of finding information is not the search for information, but how to help users filter out useless, irrelevant information.

What do you think of search and referral, and how do you see the problem of information overload in this era of social networking? Welcome message.

Source Address: http://www.socialbeta.cn/articles/search-is-not-dead.html