Search engine adjustment is only conducive to the regular SEO work

Summary: SEO industry is the most afraid of the search engine algorithm adjustment, because once the algorithm adjustment we need to adapt to the search engine algorithm to make changes in a timely manner, and then the search engine algorithm adjustment is really the use of SEO technology to do a good job of website promotion of the Gospel

SEO industry is the most afraid of the search engine algorithm adjustment, because once the algorithm adjustment we need to adjust the algorithm for the search engine in time to make changes, and then the search engine algorithm is really using SEO technology to do a good job of website promotion work, because the adjustment of the algorithm is absolutely for the quality of search results For the restriction of cheating on SEO, as long as we make full use of white hat seo means, do not create spam information page, search engine adjustment will only facilitate our regular SEO work.

Do not know whether to comply with the trend, or learn to follow suit, Baidu in Google launched panda algorithm and Penguin algorithm, but also launched its own set of combat spam information page algorithm, It is mainly aimed at some suggestions and methods of using and amplifying some of the spam messages in the open source cms,bbs,blog of the Web2.0 development, although said a bit after the feeling of knowing, but if this algorithm can be implemented to update the performance, or white hat SEO technology to improve a lot of help.

White hat SEO is to do a good job of the site's user experience, there are two major aspects, one is for search engines, is to make search results more high-quality, in line with user needs, the second is for users, so that users through search to find information they want to know. And because most Web2.0 station system exists loophole, conquer technology cost is low, and mass software price is low, easy to be used by cheaters, produce a lot of rubbish information, use these high weight Web2.0 site, illegally obtain the natural flow of search engine, influence search result quality, affect search user experience.

To improve the quality of search results and enhance the user search experience, it is important to know exactly which pages are pages that the search engine explicitly prescribes as spam. Baidu this Web2.0 anti-spam strategy used a lot of space to explain the content of the page, which is mainly divided into five major aspects: 1, and the Site or forum topic inconsistent content, 2, deceive the content of search engine users, 3, deceive the Web site to defraud the content of advertising revenue; 4, malicious use of web2.0 website for their own promotion, the content of the benefit, 5, violate the laws and regulations of the bad information, such as fraud winning contact, false contact telephone, bad information. Each aspect has given the detailed example, I believe that you have seen these examples to be very touching. Give some examples that I think are instructive to our SEO work:

1. Requirements for content relevance

The content relevance of the website is very important this everybody is talking about, but did not cause everybody to pay too much attention, on the one hand probably is because a lot of normal operation SEO, has been doing so, and those who use Web2.0 loophole of the guys have become accustomed to, also don't care. This "Baidu Web2.0 anti-garbage Raiders" on the clear requirements of the site to be as relevant as possible, for the title and content, content and column theme or the theme of the site is completely closed, the proposal to clean up, to ensure that the site experience, but also from their own development to maintain customer loyalty, improve the core The example of the cosmetics website appears, "Find Miss" information:

2, deceive the normal user needs content

For the content of the site, the most common content of cheating is to search a theme, attracted by the title of temptation, but found that the information is not exactly what we want, or content can also be related, but forcibly inserted a large number of keywords or advertising information, or not a lot of information, But through the collection and the tool-type artifact of the original, completely disregard the user's feelings, such content page is also a spam page, used to deceive the real needs of users, here also for the video content also do an example, this example is the use of video site vulnerabilities, the establishment of video file release, in fact, seems to be a movie set, But only less than a minute of the short film, the purpose of course is to send out the chain, such a page is also recommended to delete.

These two are more common, we are easy to use in SEO but it is really the operation of spam content information, other aspects, there are more typical, but probably before the "Baidu Optimization Guide" have mentioned, here on these two, I hope we can attract attention.

And for the spam page the most lethal is not the above those identified, these identified sometimes not so good to do, the most lethal to belong to the site is Baidu to the owner of some suggestions, especially for the Forum blog, the proposed deletion of garbage content, improve the threshold of registered users, limit machine registration, Focus on user release content and behavior monitoring, reduce the production of garbage content. Of course, such a lot of restrictions will also lose some users, so we should pay attention to balance.