Search engine affects customer search

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Most North American users who use search engines for customer searches are involved in a group product survey conducted by Enguiro, a search engine marketing company. The survey found that 65% of North American users use search engines to make purchase decisions.

"We were surprised by some of the findings," Enquiro President Gord Hotchkiss commented on some of the interesting findings of the survey. For example, search engines are more used to compare purchases than actual purchases. However, most of the search engine marketing activities are aimed at buyers. We also found a lot of different search habits. For example, we found that many women in the group had different search habits than men. ”

Another interesting survey found that many search engine users use traditional free lists instead of sponsored links.

The trend is more pronounced in Google's users, and sponsorship links are very eye-catching on the page. The Federal Trade Commission has warned many search providers to significantly label the sponsored links on the results page. The move was made by the client advocacy group Ralph Nader in 2001 to mislead the wrong ads for various big search engines.