Search engine Algorithm big update, small and medium enterprise website how to operate?
Source: Internet
Author: User
KeywordsSearch engine Website construction
believe all the friends who do SEO or stationmaster have got the news that the search engine 2014 algorithm will have big update, and Baidu founder Robin Li in the past also said "the opportunity of the middle page is only three years", which refers to the middle page is small and medium enterprises website, and why Baidu this big update is the main target for small and medium Enterprises website?
&NBSP Since 2012 360 to enter the search engine market, Baidu company lost a part of the user, causing Baidu's share price fell, lost more than 10 billion of the U.S. dollar. and Baidu in order to restore the situation can only continue to increase the search engine user experience, to enhance the user experience is simply to increase the use of Baidu search engine users, but for Baidu, the use of search engine users are more users to check the information or consumption of more users? Of course, the user who is looking for information is far higher than the consumer, and small and medium-sized enterprises are often the Web site is holding a direct profit for the purpose of doing the site, can bring high conversion rate for the site Baidu bid has been done well and to meet the needs of consumer users, how Baidu will give you the site rankings it? So, in the face of the search engine algorithm big update, small and medium enterprise website how to operate?
1, indirect profit &NBSP First of all, we are talking about indirect profit, which is the most important, so we are the first to profit indirectly. I have said before, many small and medium enterprises are holding a direct profit for the purpose of the site to do, this is not enough to meet the needs of users to check the data. So, you want to make your site to achieve the purpose of profit, first of all you have to meet the needs of data users, that is, your site can only meet the needs of data users to get a good ranking.
2, marketing measures
If a business wants to do well, search engines are just one of those ways, Also have a great effect of the way there are social media, such as micro-credit social software or the use of micro-movies and other means, but, regardless of any means to cooperate with marketing measures to do a good job, such as Gado and Wanglaoji lawsuit, Gado lost the lawsuit, But I'm sorry. This is only a picture contains a very strong emotional marketing, not only reversed the negative impact of the loss of the lawsuit business has also been a good promotion, it can be seen that, no matter what the business, marketing is a must do well.
3, altruistic heart
No matter you are doing any enterprise, also regardless of your enterprise size, if your enterprise wants to always do well, then your enterprise must have altruistic heart, That is, your business must always stand for the sake of the user's perspective to develop enterprises, there are many enterprises are holding as long as they can profit not to manage the customer how, so very selfish enterprises will neverWill do a great job, if your business want to do more and more, the better, that your business and users must maintain a double surplus mode, only to achieve the mode of double surplus you will not lose users, we must put the user in the first place, if you can not achieve the mode of double surplus, rather to treat their own users can not be mistreated, Such enterprises will be more and more big, the better.
4, hunger marketing
In fact, hunger marketing is very important for an enterprise, why I say so, I give you an example, if your business is really capable , can bring the effect to the user, if you use the free way first lets the user see a little effect, you know, businessmen are not to get up early, if you can use the free way, let your users see the effect, then you in the introduction of VIP payment, the user will actively contact you for paying users, because I said before, Businessmen are not in the early, if you can really bring benefits to him, he will rush to find you to do, this is a well-known enterprise operation core elements.
Summary: No matter you are any enterprise, any industry, as long as you are in the user's perspective to consider the problem, the user put in the first place, then your business must be the better.
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