Search engine and ecommerce platform which is more effective

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Through a period of time before the company registered members of the return visit, we will often be asked such a question, the global trade network how to let business shops ranked in Baidu's homepage? As we all know, the global trade network is a comprehensive business-to-business platform, the site keyword is very many, although through technical means as far as possible to make the page meta tag close to the content of the page , but effective keyword selection is not possible. Only the enterprise members themselves know what keywords industry customers use to search for products, some keywords for us is jerky, incomprehensible, but industry customers only use this keyword search, the specific keyword select See before the author article "How to conduct an effective online product display on the business-to-business website." I began to think, search engines and business-to-business E-commerce platform in the end which is more important to promote the enterprise network. If you just want to get a better ranking in Baidu, so that potential customers to search, the enterprise, such as directly to do SEO, so that the site in the home page is good? Like Alibaba, global trade network, HC net such a site is not the meaning of existence?

Business-to-business E-commerce platform business model of successful enterprises have Alibaba, HC, global trade network, China Manufacturing network, etc., to provide business-to-business business information, has become a large number of small and medium-sized supermarkets. Search engine providers are relying on powerful search engine traffic, China's current search companies have Baidu, Google, Sogou, Yahoo and so on. Only by keyword advertising a blockbuster products, has made the industry attention.

Both of these ways are performing well. In the second quarter of 2009, Alibaba's total revenue of 900 million yuan, operating profit reached 280 million yuan, claiming that more than 400,000 corporate members, Baidu is the total revenue reached 1.1 billion yuan, operating profit of 420 million yuan, the number of corporate members reached 200,000. From the revenue perspective, Baidu slightly stronger, from the number of enterprises, Alibaba slightly stronger.

SME network promotion to the left or to the right? In essence, the comparison between the two modes is more likely to help buyers find the right suppliers.

1th, it is about looking for the convenience of business comparison. For Alibaba, global trade network such as Business-to-business E-commerce platform, shoppers can search the E-commerce platform for the corresponding enterprises. At present, search engines can also find the corresponding enterprises by searching keywords, but the number of enterprises is less than E-commerce platform. This, E-commerce platform is dominant.

2nd, the popularity of the comparison. From the current situation, according to CNNIC research results, should search engine visibility is larger. Some buyers who do not know about E-commerce platforms may use search engines to find suppliers. For foreign buyers, it may be through Google or Yahoo search, the domestic should be more Baidu. On this point, the search engine is dominant.

3rd, Small and medium-sized enterprises compare the right way to pay. Keyword ads are pay-per-click Effects, and currently e-commerce sites should not be introduced this way. Whether it will be launched in the future.

Baidu and Alibaba two enterprises competition has always been fierce, Alibaba's Alipay to solve the problem of payment, Baidu immediately launched hundred Pay, Baidu Network Alliance gradually, Alibaba also launched Ali mother mode.

According to the characteristics of the two modes, the two modes have their own direction to expand. For business-to-business E-commerce platform sites, to solve the platform visibility and pay-per-click effect of the problem, for search engines, if the short-term solution to increase the size of the problem, the introduction of shopping search is a good idea.

At present, Google and Youdao shopping search for personal consumers have helped, there is not a larger search engine launched for business-to-business shopping search. Once launched, it will greatly enhance the attractiveness of buyers, and will attract suppliers to "nest."